U.S. eCommerce Sales Up 25% YoY

Digital marketing agency NetElixir released key insights and data analysis on consumer shopping behavior during the Cyber 5 period, which spans Thanksgiving to Cyber Monday. Overall insights point to a spike in eCommerce sales, up 25% from 2019, while orders grew by just 7%. The year-over-year increase still falls short of the Company’s original 30% prediction, signifying that the pandemic continues to evolve how we shop, and what we shop for this holiday season.

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“The pandemic has intensified shoppers’ focus on value and frugality, and led to a concrete change in buying behaviors,” says Udayan Bose, CEO and Founder of NetElixir. “For a successful holiday shopping season ahead, retailers must be sensitive to the ‘new online shopper needs’ and emphasize creativity through unique, promotional strategies.”

Key retail trends from the Cyber 5 Weekend include:

• Essential categories, like Food & Grocery and Pet Supplies, experienced a major YoY increase in online sales this Cyber 5, signifying that today’s consumers are continuing to act financially conscious and shop essential during the pandemic.
• The western region of the U.S. experienced the greatest YoY increase in eCommerce sales, up 34% from 2019.
• Mobile orders contributed to 55% of sitewide orders across Cyber 5.
• Black Friday experienced more buzz than Cyber Monday on Twitter, perhaps signifying shopper fatigue as the holiday shopping weekend rolled on.
• Cyber Monday accounted for the greatest average order size (AOV), up 30% YoY.
• Cyber Monday saw the greatest number of sitewide orders from 12pm to 6pm, unlike in 2019 in which the greatest amount of orders occurred between 6pm and midnight.

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NetElixir relied on its proprietary customer insights technology, LXRInsights™, to collect real-time Cyber 5 consumer data. The company will share full analysis from the holiday weekend during its “Cyber 5 Webinar: Results. Insights. Trends.” on Thursday, December 3 at 2pm eastern. Udayan Bose, CEO and Founder of NetElixir, will discuss notable insights and shopping trends from consumers as a result of the COVID-19 pandemic and analyze future trends to note for the rest of the holiday season.

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