Ci&T Expands Strategy And Design Capabilities With Acquisition Of Comrade

Global digital solutions partner CI&T has acquired Comrade, a strategy and customer experience design agency in the San Francisco Bay Area. The acquisition combines CI&T’s lean digital transformation and high quality execution with Comrade’s strategy and design expertise to quickly and efficiently deliver high quality products and experiences people love. The acquisition unites a full-service team of over 2,500 strategists, designers and developers on five continents combining design thinking, data-led strategy, lean principles, and advanced tech such as AI/machine learning, advanced analytics and API-driven architectures.

The move is key to CI&T’s expansion in the United States as it accelerates their track record of 30% organic year-over-year global growth and builds on their successful long-term relationships with major U.S. clients. CI&T has proven end-to-end expertise globally with leading companies including Itau Bank, Coca-Cola and Johnson & Johnson among others. Comrade has partnered with clients including two of the top five U.S. banks, over 30 fintech companies, and leaders in technology, health-care and non-profit to improve customer experiences and bring digital product innovation to market quickly and efficiently.

Read Also: Upstream Works Joins Forces with NextNet Partners to Improve Omnichannel Customer Experience

Bruno Guicardi, President and Co-founder, CI&T, said, “We are thrilled to bring Comrade into the CI&T family. Their focus on data-led strategy combined with human-centered design and hands-on pragmatism perfectly integrates with our lean way of working and allows us to offer the most complete end-to-end customer experiences possible.. “Additionally, Comrade’s deep ties with Silicon Valley are an important factor for enterprises seeking digital transformation and their expertise in working with the U.S. financial services sector offers new and exciting opportunities for future growth.”

Thelton McMillian, Founder and CEO, Comrade, said, “Clients need one partner they can trust for strategy, design and technology. Together we can deliver speed at scale for organizations who need to go faster while delivering high-quality products and experiences. We’re excited to use CI&T’s advanced technology capabilities like AI and machine learning to imagine and design truly differentiated customer experiences. We chose CI&T because we share common values and have amazing cultures built on long-term relationships with clients, employees and partners.”

Through the acquisition, Comrade will become a CI&T company and continue operating as a strategy and design agency serving global clients.

Read Also: Social is the Foundation for Great Customer Experiences