Amazon Launches IP Accelerator in Canada to Help Small Businesses Secure a Trademark and Protect Their Brands

IP Accelerator connects small and medium-sized businesses with a network of trusted Canadian Intellectual Property (IP) law firms – including woman- and minority-owned, multilingual firms – charging reduced fees on key services

Participating businesses can access Amazon’s brand protection tools months before their trademark registration is issued

Today, Amazon launched the Intellectual Property Accelerator (IP Accelerator) in Canada, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands and tackle infringing goods both in Amazon’s stores and the broader marketplace.

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“Trademark protection is important for businesses from start-ups to SMEs to multinationals. Bereskin & Parr welcomes the opportunity to work with Amazon’s IP Accelerator to assist companies with their trademark protection in Canada and facilitate participation with Amazon’s Brand Registry program.”

Available to any brand selling in Amazon’s stores, IP Accelerator directly connects Canadian SMB owners with a curated network of local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find. To date, the list of participating firms includes Bereskin & Parr LLP, Brouillette Legal Inc., Chari Prenol Slaney & Turco, Clancy PC, JZC Intellectual Property Law, Kestenberg Siegal Lipkus LLP, Palmer IP, and Ridout & Maybee LLP.

“More than 30,000 Canada-based third-party sellers have grown their business with Amazon, reaching millions of customers while grossing more than $2 billion on Amazon’s stores around the world. IP Accelerator allows our SMB selling partners to build on that success by protecting their valuable IP and setting them up for long-term growth. Establishing and protecting IP rights are essential for businesses of every size, and Amazon is pleased to introduce a new tool that provides access to specialized expertise to help protect brands,” said Mary Beth Westmoreland, VP, Brand Protection at Amazon.

IP rights are vital for businesses to stop bad actors from copying and infringing on their ideas. However, filing for IP protection can be daunting and time-consuming for SMBs: individual trademark applications to the Canadian Intellectual Property Office can take up to 28 months. IP Accelerator will facilitate the process by connecting SMBs with lawyers who are skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration.

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IP Accelerator provides SMBs with early access to Amazon’s brand protection tools that help them protect their brand and IP even before their trademark is officially registered. Amazon’s Brand Registry is a free service that provides SMBs with powerful tools that help them manage and protect their brand and IP rights in Amazon stores, with more than 350,000 brands enrolled to date. Participants benefit from Amazon’s automated, data-driven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report suspected infringement. Enrollment in Brand Registry also provides brands with greater influence over product information displayed on Amazon’s product detail pages to help customers make confident, informed purchasing decisions.

IP Accelerator was launched in the United States in 2019, and has since expanded to Europe, Japan, India, and now Canada. Since the launch, more than 6,000 trademark applications from participating brands have been submitted to trademark offices including the US Patent and Trademark Office, the European Union Intellectual Property Office, the UK Intellectual Property Office, the India Trade Marks Registry, the Japan Patent Office and the Canadian Intellectual Property Office.

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