Data Provider Datonics Integrates with AppNexus’ Data Marketplace

Datonics’ Proprietary Search, Purchase-Intent, Life-Stage, Demographic And B2b Data Now Available To Marketers And Advertisers Using Appnexus

Datonics, a leading independent online data provider, has been fully integrated into AppNexus’ Data Marketplace. This addition of Datonics data will allow marketers to accurately target audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic and B2B data into their online marketing campaigns.

Datonics is a subsidiary of AlmondNet, is the Internet’s leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, demographic and B2B data.

Read More: LiveRamp Launches IdentityLink for Publishers as a Gold Standard in People-Based Marketing

Datonics offers marketers a plethora of options for audience segments, including 550+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and B2B data on 180+ million US and Canadian users.

Datonics Offers Precise Audience-Targeting to Better Marketing Efforts

Michael Benedek, CEO of Datonics spoke to us about this development. Michael said, “In addition to pre-packaged segments, Datonics offers partners the ability to create an unlimited number of custom segments based on keyword lists provided by their marketers, thus enabling a very granular approach to reaching the target audience of the marketer.”

Recommended Read: LinkedIn Matched Audiences Raise the Bar for Account Targeting and Campaign Management

Benedek added, “We’re happy to be fully integrated into AppNexus’ Data Marketplace. As a longstanding partner of AppNexus, we are seeing the value that our data is bringing to marketers. We are committed to providing marketers with the best quality, accurate, privacy-sensitive and safe third-party data, and look forward to continuing working with marketers through AppNexus.”

Daniel Smith, Director, Strategic Partnerships at AppNexus, said,“ “Having worked with Datonics for many years, we know the value that their data provides to marketers. We are pleased to have their data fully integrated into our Data Marketplace and extend the enhanced targeting capabilities Datonics’ data offers to our clients.”

Target Industry Professionals Based on Demographic Data

In addition to its roots in search and purchase-intent data, Datonics has become a leading player in B2B and demographic data. The B2B data has allowed marketers to target industry professionals based on occupation titles such as educators, travel professionals, financial services experts and many others. These segments are coupled with Datonics’ Career and Employment segments that classify users according to career levels like entry level, mid-level, and C-level positions.

Datonics’ demographic data incorporates age and gender segments along with additional attributes such as income, marital status, education level and language of origin.

Based on its overall data, Datonics now provides a comprehensive picture of online behavior, allowing marketers to pinpoint their campaigns to precise, target audiences that align with their marketing objectives