Data Marketplace

Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution leader across OTT, connected TV (CTV) and streaming audio, Tru Optik Data Marketplace will be integrated into MediaMath’s CTV advertising solution and available for MediaMath clients in the US to leverage. As legacy identifiers like cookies continue to deprecate and media consumption in the…

Black Knight, Inc announced the release of the second generation of its Rapid Analytics Platform (RAP), which includes a powerful new design that delivers a streamlined workflow experience for users. RAP also now includes several additional datasets that clients can leverage to address a variety of critical business needs. RAP is a unique, cloud-based data marketplace and decision-science studio that allows users to directly access Black Knight's massive, diverse data assets and create custom analytics within a single…

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape Peer39, the leading global provider of advanced contextual intelligence, launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more easily accessible to programmatic ad buyers. Marketing Technology News:…

IPinfo, the trusted source for IP address data, announced its partnership with Snowflake, the cloud data platform, to be an IP address data provider on the Snowflake Data Marketplace. Businesses that leverage Snowflake as their cloud data platform can now use IPinfo for geolocation data for all public IPv4 and IPv6 addresses. As data becomes essential for Snowflake customers, they now have access to IPinfo geolocation data sets for richer analytics, deeper insights and informed data-driven decision-making. Snowflake is a…

Quantifind announced today that it is joining the Snowflake Data Marketplace, enabling financial services customers of Snowflake's cloud data platform to seamlessly run customer and counterparty risk assessments in a private, secure, and efficient manner. Quantifind's proprietary cloud-enabled technology uses a combination of public-domain data sources, best-in-class entity resolution, and predictive risk typology models to build accurate risk profiles on the fly for individuals and organizations alike. In this…

Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer BIGtoken is…

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

Datonics’ Proprietary Search, Purchase-Intent, Life-Stage, Demographic And B2b Data Now Available To Marketers And Advertisers Using Appnexus Datonics, a leading independent online data provider, has been fully integrated into AppNexus’ Data Marketplace. This addition of Datonics data will allow marketers to accurately target audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic and B2B data into their online marketing campaigns. Datonics is a subsidiary of AlmondNet, is…