Medicx Releases Version 2 of its Campaign Measurement Platform, AdLift Rx

Expanded measurement capabilities and insights not previously available in the marketplace

Medicx Health, today, announces several upgrades to its software-as-a-service (SaaS) measurement platform, AdLift Rx with the release of Version 2. Originally released October 2020, AdLift Rx has provided clients with actionable insights that help optimize campaigns to deliver a strong ROI.

One key upgrade to AdLift Rx is the ability to measure multiple digital publishers and channels. Previous versions of AdLift Rx were only available for campaigns that were executed and managed by Medicx. This new capability will allow clients to access in-depth insights on any campaign across any digital publisher or channel.

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The AdLift Rx SaaS platform leverages cookie-based and cookieless approaches using emerging technologies and innovative methods with industry leading partners for identity resolution in digital measurement.

Additional new features for AdLift Rx include:

• Consumer profiles (personas) and healthcare utilization analyses to help drive creative and media planning
• Publisher overlap analysis
• In-depth physician visitation data across multiple specialties
• Downloadable detailed data, which users can access to conduct their own analyses
• Strong visual platform that provides a clear understanding of campaign performance and recommended optimizations

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Thus far the pharmaceutical marketing industry has shown high interest in AdLift Rx, with one client stating, “You absolutely have something. If you can roll this out to everyone, it could be a game changer. You can make other measurement partners nervous.”

AdLift Rx is a core component of the Medicx Health Closed-Loop Marketing Solution. The development of these new features showcases Medicx’s commitment to exploring new technologies, software, channels and features to constantly deliver additional value to clients.

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