Adcore Launches Amphy, the Largest Live Learning Marketplace

Supported by Adcore’s recent CAD$4.1M public offering, Amphy plans to rapidly expand enrollment in its 800+ classes, diversify class inventory and continue expanding the platform to offer users a robust selection of features

Adcore, a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way (“Effortless Marketing“), announced the official launch of Amphy, the world’s most diverse 24/7 live online learning marketplace. Adcore is committed to support the expansion of Amphy through capital investment, technical backing and marketing expertise to ensure its successful launch and ongoing development. Amphy is poised to capitalize on the rapid rise in online learning, particularly ‘live’ learning, which has seen dramatic acceleration as consumers increasingly sought socially distant educational experiences during the COVID-19 pandemic.

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The platform launched its beta only 6 months ago and has already screened and onboarded 200+ teachers and is actively offering 800 classes across 70 categories to thousands of students. Amphy connects local teachers to a global audience, previously out of reach, while also allowing them full flexibility to set their own pricing and schedules. When they join the virtual Amphy community, teachers gain access to ongoing community events, competitions, enrichment workshops, and promotional opportunities. The often chaotic process of collecting payments, scheduling, sending reminders, and other administrative elements are automated by Amphy, so teachers can focus on what’s important: helping their students learn.

Students on Amphy’s platform can finally shift away from the static, non-interactive learning offered by pre-recorded classes, to actively participate in live classes tailored to their individual needs. The benefits of Amphy’s live approach include a sense of personal connection and belonging with both teachers and peers, accountability that leads to a long-term commitment to lessons, and personalized feedback – like correcting a foreign language pronunciation or having the ability to ask a cooking class teacher in real-time about an ingredient substitution – that can only be gained from live interaction.

Amphy features a broad selection of classes on topics ranging from business and language instruction, to cooking and fitness, with particularly strong emphasis on instruction for both kids and young adults, which positions the platform to appeal to a vast addressable market. With Amphy’s large portfolio of classes, unique live approach focused on long-term customer engagement and rapidly expanding network of teachers, Adcore expects to rapidly scale and capitalize on the ever-growing shift to online learning.

“We’ve been overwhelmed by the positive feedback and rapid growth the Amphy marketplace has achieved to date through only a soft launch and exceedingly short period of operation,” said Adcore’s CEO, Omri Brill. “Amphy is the right product, at the right time, done the right way. Adcore’s continued backing, both financial and operational, provides Amphy with the ability to become the dominant player in the incredibly promising live online learning market, and establishes it as a pioneer in both scope and quality. This is just the beginning – we look forward to providing an accessible and enjoyable learning experience to many more students for many years to come.”

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