AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.

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“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often stumped to find tools that fit their company needs”

Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, they often lack connection to actual purchase results. Additionally, marketers have scarce options for easy-to-use, self-serve advertising solutions.

AdAdapted Direct solves these challenges by providing a solution to develop impactful creative, select ad types, choose targeting and track performance — all of which is set up and launched in minutes. Marketers can track their campaign performance daily via the intuitive dashboard. AdAdapted Direct is the only on-demand tool that helps businesses target verified shoppers and get their branded products on shopping lists during pre-planning and referenced at the shelf in-store.

Targeting consumers at this stage of the shopping journey is especially important, since more than half of all shoppers¹ use a shopping list to plan their visit, shop and create an online cart for in-store pick-up.

AdAdapted Direct enables brands and retailers to reach verified shoppers to drive purchase intent and build awareness. It does this by serving targeted mobile ads to AdAdapted’s exclusive network of millions of shopping list app users, while they are actively building their grocery lists. The ads include a frictionless button that adds branded products to their list via AdAdapted’s patented Add-It^(TM) technology. The solution is designed to get branded products onto shopping lists, referenced in store, and into consumers’ shopping carts without interrupting the user experience.

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With AdAdapted Direct, brand marketers can now also:

• Control their marketing strategy. AdAdapted Direct puts a valuable shopper audience and high impact marketing capabilities in the hands of marketers, allowing them to control their spend and curate audience targets.
• Compete with established brands. AdAdapted Direct enables marketers to reach their ideal shopper and get their product on digital shopping lists or into carts before they have a chance to choose a competitive brand.
• Access exclusive audiences and inventory. In addition to the exclusive network of over 100M shopping list app users, marketers gain exclusive access to first-party pre-shop targeting from shopping list apps, so they can get the biggest return on their advertising investment.
• Get megabrand access at an emerging brand price. AdAdapted Direct provides the ability to develop highly-targeted, high-value and impactful advertising at low campaign minimum spends.

AdAdapted Direct’s user-friendly interface gives CPG brands, retailers and their agencies the ability to instantly benefit from:

• Easy sign-up and campaign activation.
• Choice of ad creative templates provided in the dashboard, with an option to use their own branding and product assets.
• Ability to run always-on ads, and boost performance on the fly.
• Capability to target grocery shoppers in the right place, at the right time, to drive actual purchase behavior and gain a competitive edge over category competitors.

“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often stumped to find tools that fit their company needs,” said Joshua Sukenic, VP & GM, AdAdapted Direct. “AdAdapted Direct empowers brands to run campaigns that fit their budget while providing control, flexibility, and agility. We get brands in front of consumers closer to the point of purchase. AdAdapted Direct provides a new-to-market opportunity to activate consumer marketing to drive brand awareness and get branded products directly onto shopping lists and into shopping carts with one simple solution.”

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