Streann and CatapultX Partner to Disrupt Programmatic Ads

Native & Programmatic AdvertisingAdvertising TrendsAnalytics
By PRNewswire
Aterian And Recurrent Announce A Strategic Online Media and E-Commerce Partnership

Streann Media, the world’s most innovative and interactive OTT streaming platform, and CatapultX, creator of the On-Stream™ video monetization and contextual AI platform, joined forces to bring content providers a new way to monetize content through non-intrusive programmatic ads.

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“The number one reason why people leave video platforms is irrelevant pre-roll ads. We are thrilled to join forces with CatapultX, as this partnership will bring our content providers the technology they need to take their ad monetization strategy to a whole new level!” commented Gio Punzo, CEO of Streann.

CatapultX’s technology uses artificial intelligence (AI) to power contextually relevant and non-interruptive video ads integrated directly within video content. On-Stream maximizes the monetization potential from every video, across every channel. With CatapultX, video promotions do not interrupt the audience experience, giving advertisers AI-powered placements and unskippable formats to deliver brand messages in a privacy-safe way in the moment of highest impact and relevance.

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With the technology of both companies, Eurovision is launching new breakthrough features for its new streaming platform, redefining video advertising for live events. Now Streann Media is rolling out this breakthrough innovation to clients and users around the world.

“This integration with Streann Media and our joint work to empower Eurovision Sports to launch a new owned-and-operated media property signal a revolutionary time in the future of video advertising. Our alliance will help content creators tap into new incremental revenue streams and shift millions of users away from interruptive ad experiences,” said CatapultX CEO and co-founder, Zack Rosenberg.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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