1Password and Fastmail Partner to Boost Online Privacy

Appcast Expands Partnership with iCIMS, Simplifying Apply Process and Increasing Quality of Job Applicants

Allows users to securely generate unique email aliases, adding an extra layer of online privacy

1Password, a leader in security and privacy, launched a new feature that will allow users to create and manage secure, unique email aliases from directly within 1Password. Partnering with Fastmail, an email service that puts people and their privacy first, the “Masked Email” integration adds an extra layer of privacy by giving users the option of hiding their actual email addresses from the apps or services that they use.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

According to reports, 91% of all cyber attacks begin with a phishing email to an unexpected victim, and 32% of all successful breaches involve the use of such techniques. With the uptick in remote work and reliance on email addresses, not only for communication but also to access online services, this has only increased people’s susceptibility to email fraud schemes.

“1Password is committed to raising the bar in enhancing online safety and privacy,” said Jeff Shiner, CEO of 1Password. “Partnering with Fastmail to provide Masked Email is yet another way we help protect our customers and their sensitive information.”

“1Password was our ideal partner for Masked Email,” said Helen Horstmann-Allen, COO of Fastmail. “Adding one of our favorite Fastmail features, email aliases, to 1Password lets customers protect their email identity in the same way they protect their passwords. Together, we built a feature I’m really proud of, with a partner who shares our values for both customer privacy and open standards.”

Masked Email provides customers with the option of generating a unique email address, hiding users’ actual email addresses from the app or service they’re registering with or signing into.

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

“Reclaiming your digital privacy is easier than you think. Your email is an entry point into your digital life, so it’s essential that you remain in control of how it’s used,” adds Andrew Beyer, Browser Experience Lead at 1Password. “Working with Fastmail, we’ve developed a way to make creating and filling a unique email address through 1Password as easy as generating passwords are today.”

“Email aliases are an underrated hero of digital privacy,” said Bron Gondwana, CEO of Fastmail. “Your email address is your online identity. If your credentials are compromised in a data breach, having a randomly generated email address adds a second line of defense because it can’t be associated with your primary email address, and therefore, your identity.”

Masked Email aliases protect a user’s main account, making it ideal for something temporary,  such as registering for a free WiFi network or signing up for email newsletters. Unless manually deleted from a user’s Fastmail-managed alias page, email aliases also never expire, making it clear who had access to a particular alias. Using their primary email address to access their Fastmail account, users will also be able to pause receiving mail to their email aliases of choice.

“We know empirically that data breaches happen many times every single day and the full extent of the problem is larger than anyone can quantify,” said Troy Hunt, Strategic Advisor at 1Password and Founder of Have I Been Pwned. “My service is now tracking 5 billion email addresses with each one appearing in an average of 2 data breaches. It’s more important than ever that we protect our privacy; and protecting the primary key to our digital lives – our email address – will have a really positive impact.”

Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like