SAS a Leader: Gartner 2017 Magic Quadrant for Digital Marketing Analytics

Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren’t, have a noteworthy advantage. SAS Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. For the third consecutive year, SAS is a leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.

In addition to being positioned the highest in ability to execute, SAS believes its recognition is based on the suite’s flexibility and customizability, allowing an organization’s data to be managed and presented in a variety of ways.

A pillar of the SAS Customer Intelligence suite, SAS Customer Intelligence 360, allows marketers to dig deeper into digital with practical self-learning (AI) applications and guided analytics.

“Marketers must be able to aggregate, analyze, and act on a flood of digitally-generated customer data faster than their competitors. If not, the end is in sight. We feel that our continued leadership position in Gartner’s Magic Quadrant showcases SAS’ analytics pedigree which helps marketers harmonize the noise into a clear signal to win, serve, and retain customers – and remain competitive,” said Wilson Raj, Global Director of Customer Intelligence for SAS.

We had previously reported that about the IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares, 2016: Here Comes the Cloud report where SAS once again found prime position as the market leader.

SAS topped all predictive and advanced analytics suppliers and data integration suppliers, according to the IDC report. SAS held a 30.5 percent market share for 2016 in the advanced and predictive analytics category, well over twice the market share of the next-closest competitor. SAS has led in this category since IDC started tracking the market in 1997. SAS has demonstrated continued growth every year in the category, with 2016 showing a 5 percent revenue growth.