Radar Raises $55 Million Series C to Drive Next-Gen Location-Aware Customer Experiences

Led by Insight Partners, new capital will enable platform development, vertical expansion and employee growth

Radar, the leading geofencing platform, today announced that it has raised $55 million in Series C funding with a $365 million valuation. The round was led by New-York based global venture capital and private equity firm Insight Partners, with participation from existing investors including Accel, Two Sigma Ventures, and Heavybit—bringing the company’s total funding to $85.5 million. New capital will be used to rapidly scale and extend Radar’s market lead through expansion of existing and new building blocks for the platform, growth of the Radar team, and increased impact in key verticals, such as retail, quick-service restaurants, logistics, travel, hospitality and entertainment.

Marketing Technology News: TaTaTu Creates Opportunities for Paid Employment on Feature Film Sets Including ‘In the…

The funding comes on the heels of a year of rapid growth for Radar. In 2021, over 10 thousand developers signed up to build location-based experiences with Radar, and the size of Radar’s enterprise customer base more than doubled—including its first customers in fleet tracking, delivery, gaming, and healthcare. Today, Radar processes over 100 billion API requests per year from over 100 million devices, with enterprise-grade security, privacy and support.

During the pandemic, the need to bridge the digital-physical divide in customer experiences became more urgent amidst disrupted business practices, changing consumer behaviors and higher demand — rapidly accelerating the adoption of location services. Now, location services are at the center of consumer experiences and an essential tool for all businesses looking to differentiate themselves. In fact, the location analytics market is expected to reach $31.13 billion globally by 2027. As it skyrockets, Radar is poised to meet the nuances of every vertical with its best-in-class technology.

“There’s never been a better time and a bigger need to build location infrastructure,” said Nick Patrick, cofounder and CEO at Radar. “The pandemic accelerated adoption of location services in emerging use cases, like curbside pickup, delivery, and contactless check-in and payments, all of which require location awareness to succeed. Now, we’re on the cusp of mass adoption across many industries. Together with our valued partners, customers, and investors, we’re poised to power best-in-class, location-based experiences across every digital product and service.”

Radar was founded to give modern product and digital teams the foundational tools they need to build location-aware digital experiences, all while setting a high standard for privacy practices. What’s unique about Radar is its highly extensible, developer-first platform that enables deep levels of customization to address every industry’s unique needs and allows brands to quickly adapt as new use cases emerge, like curbside pickup, contactless check-in and payments, fleet tracking, targeted push notifications and more. Additionally, Radar’s platform can be adopted within weeks to power location services, allowing brands to focus on delivering value to customers. Over the last year, Radar has introduced new product features to meet the moment, including Trips for curbside pickup and delivery tracking, Beacons for Bluetooth beacon detection, and a redesigned dashboard and developer documentation. Today, the platform’s building blocks can be composed into location solutions for any digital product or service.

Marketing Technology News: TaTaTu Creates Opportunities for Paid Employment on Feature Film Sets Including ‘In the…