HPE GreenLake Selected by BMW Group to Unify Data Management Across Global Locations and the Cloud

HPE’s edge-to-cloud platform facilitates the analysis of electric test vehicle data for the BMW Group to accelerate time to market, while ensuring data availability and compliant archiving globally

Hewlett Packard Enterprise announced that BMW Group, the world’s leading premium manufacturer of automobiles and motorcycles, has selected the HPE GreenLake edge-to-cloud platform to streamline and unify data management across its global locations and the cloud. As part of the agreement, HPE will provide cloud services for big data, backup, recovery and compliant archiving, enabling BMW Group to manage distributed data via one single platform, with a globally consistent cloud experience.

Marketing Technology News: Tech Data Extends HPE GreenLake Distribution in Asia Pacific

“While data is becoming a key source of competitive advantage in the automotive industry, the complexity of data management is only increasing, driven by decentralization and increasing volume, variety and velocity”

“While data is becoming a key source of competitive advantage in the automotive industry, the complexity of data management is only increasing, driven by decentralization and increasing volume, variety and velocity,” said Antonio Neri, CEO and President, HPE. “We look forward to working with the BMW Group to master that challenge by providing a unified cloud experience for the management of any data anywhere which is a powerful foundation for unlocking its value.”

HPE GreenLake will be facilitating the analysis of data collected from electric test cars across the globe to accelerate time to market. The data – such as battery temperature, power dissipation or vehicle speed – will be captured via the analytics and data lakehouse platform HPE Ezmeral which gives BMW Group’s data scientists and engineers a universal and direct access to the data no matter its locality. HPE Ezmeral also provides a global catalogue of analytics tools and data-operations processes for analysis and simulation. The solution will be delivered as a service via the HPE GreenLake edge-to-cloud platform, and it will be based on HPE Apollo and HPE ProLiant servers in globally distributed micro datacenters, in combination with a virtual desktop infrastructure.

Via the HPE GreenLake edge-to-cloud platform, BMW Group will also globally use solutions from Veritas and Cohesity in combination with HPE Store Once for backup and recovery, and solutions from iTernity based on HPE Primera for compliant archiving.

Marketing Technology News: MarTech Interview with Margaret Wise, Chief Growth Officer at ClickDimensions

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.