Premium home screen placements paired with Nexxen’s unique data and advanced TV capabilities to drive effective campaigns and full-funnel performance across region
Nexxen, the advertising technology platform powered by unique data and media, today announced that the first-to-market capability to programmatically activate native Smart TV inventory, Nexxen TV Home Screen, is now live across Asia-Pacific (“APAC”), powered by its demand-side platform (“DSP”), Nexxen DSP. Initial markets include Australia, Singapore, Malaysia and the Philippines.
Through Nexxen TV Home Screen, advertisers can seamlessly access Smart TV home screen units on VIDAA-powered Smart TVs in APAC and selected markets across the world. Developed by V, VIDAA OS powers more than 50 million Smart TVs from leading brands in more than 180 markets globally.
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“The TV experience doesn’t start with playback — it starts on the home screen. In today’s world, that is TV. It’s where discovery happens, where decisions are made, and where attention is at its highest,” said Guy Edri, Chief Executive Officer, V. “For partners and advertisers, it’s not just an entry point — it’s the most valuable moment to connect with audiences at scale.”
“The Smart TV home screen creates a prime opportunity for brands to get in front of leaned-in audiences,” said Josif Zanich, Managing Director, JAPAC, Nexxen. “By pairing this premium inventory from V, one of the leading and most widely adopted platforms in the Australian market, with Nexxen’s unique data and advanced TV capabilities, advertisers can plan, activate and measure campaigns within a single platform, unlocking smarter audience engagement and ultimately driving full-funnel performance.”
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The OEM inventory available through Nexxen TV Home Screen is expected to continue expanding in the months ahead.
Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise.
Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.
