SaaS, Technology Chief Marketing Officer Jason Dyer Brings Go-to-Market Insights to Chief Outsiders

Executive leadership roles at Google, Nortel, and Nokia highlight Dyer’s brand building expertise

Leading technology Chief Marketing Officer Jason Dyer has joined the team of more than 100 Chief Marketing Officers (CMOs) at Chief Outsiders, one of the nation’s top marketing consulting agencies focused on strategic growth.

Dyer – with deep practical experience honed at such blue-chip brands as Google, Nokia, and Nortel Networks – is available for right-sized client engagements with the mid-market businesses that comprise Chief Outsiders’ client base.

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Lauded as a “scrappy broad-spectrum” marketer, Dyer delivers insights that have grown subscribers, revenues and sales. He is particularly adept at preparing companies to deal with digital disruption and maintain their competitive advantage in their marketplace.

As the CMO at SaaS company TrueSpot, Dyer’s efforts leading both strategic and tactical marketing efforts helped the platform secure new funding while achieving triple-digit growth projections. He took his well-crafted growth formula to the American Heart Association, where, as Senior VP of Integrated Marketing, he led efforts to grow content syndication reach from 4 billion to 36 billion annually across the globe. This new content-monetization model is responsible for a seven-figure revenue stream that the worldwide charity can now count on to fund its charitable efforts.

An earlier highlight, as the sales and marketing leader for QuickOffice, led to explosive application growth among Apple, Amazon, and Android markets and the eventual sale of the entity to Google.

“Jason applies decades of mobile technology knowhow to solve problems for companies facing disruption to accelerate the business and force exit events,” said Clay Spitz, Managing Partner, Chief Outsiders. “Jason creates and implements strategies and roadmaps that drive sales and build brand equity for blue-chip brands and start-ups alike.”

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