Citi GPS Report: Metaverse Economy Could Be $10 Trillion Plus, Magnifying Legal and Regulatory Challenges of Web2

Citi released a new Global Perspectives & Solutions (Citi GPS) report titled Metaverse and Money: Decrypting the Future.  Citi will be discussing its latest report on the Metaverse, along with the latest FinTech and digital money ecosystem developments, at its 9th Annual Digital Money Symposium in London on 31st March 2022.

Marketing Technology News: MarTech Interview with Marc Ginsberg, CEO at CallRail

“Expert contributors to the report indicate a range of users of up to 5 billion, depending on whether we take a broad definition (mobile phone user base) or just one billion based on a narrower definition (VR/AR device user base) — we adopt the former”

“We estimate, in the report, the target addressable market (TAM) for the Metaverse economy to be in the range of $10 trillion plus,” says Ronit Ghose, Global Head of Banking, FinTech & Digital Assets, Citi Global Insights, and co-author of the report. “Expert contributors to the report indicate a range of users of up to 5 billion, depending on whether we take a broad definition (mobile phone user base) or just one billion based on a narrower definition (VR/AR device user base) — we adopt the former”.

The Metaverse may be the next generation of the internet. It would combine the physical and digital world in an immersive manner. Gaming, commerce, art, media, advertising, smart manufacturing, health care, virtual communities, social collaboration, including for enterprise and education, are among some of the likely use cases in addition to everything we use the internet for today.

In the foreseeable future, an immersive internet experience for most users will likely be accessed via their mobile phones and only a subset of the Metaverse participants will use VR devices, despite expected improvement in VR/AR usability.

However, to build an envisioned Metaverse experience, latency needs to improve and faster connectivity speeds are needed. With only 25% of the global population expected to have access to 5G by 2025, network bandwidth needs to be increased and delivered. The lags, packet drops, and network unreliability witnessed in today’s world would make the current state of the infrastructure unsuitable for an immersive Metaverse experience.

The Metaverse of the future would encompass more digitally-native tokens but traditional forms of money would also be embedded. Money in the Metaverse could exist in different forms, i.e., in-game tokens stablecoins, central bank digital currencies (CBDCs), and cryptocurrencies. In addition, digital assets and NFTs, in the Metaverse will enable sovereign ownership for the users/owners and are tradeable, composable, immutable, and mostly interoperable.

Marketing Technology News: DecentWorld to Launch Collections of Next-Gen Virtual Real Estate

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.