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HTC Conducts Its First Virtual “VIVE Ecosystem Conference” (V²EC) fully in VR Allowing Global Attendees to Join Virtual Sessions

HTC announces strategic long-term partnership with China Mobile to accelerate the 5G+XR Ecosystem in China HTC VIVE held its fifth annual XR industry conference, now renamed the Virtual VIVE Ecosystem Conference (V²EC), but this time in VR. It marks the first major physical industry event that has been replaced fully by an interactive VR digital twin. Approximately two thousand participants from over 55 countries have registered for the event, with worldwide speakers attended the event in the form of their own custom…

ReelTime VR Gives Amazon Prime Video’s 32.4 Million US/UK Viewers Exclusive Access to “in Front of View”, the World’s #1 VR Travel Show

All of season two of ReelTime VRs VR travel series “In Front of View” starring international superstar Front Montgomery and her daughter Leonie Montgomery is now available exclusively to all Amazon Prime Video viewers for the first time by utilizing ReelTime VRs proprietary “Ubiquiview” technology. Currently, there are an estimated 26 million Amazon Prime Video viewers in the US and 6.4 million in the U.K. that can now view the entire eight-episode second season exclusively, prior to being released to the general public.…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

IDTechEx Research: The AR, VR and MR Market is Estimated to Be Over $30 Billion by 2030

New IDTechEx report on AR, VR and MR products by Technology Analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future XR, or extended reality, products are at the forefront of technological change. Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR). With so many different XR products now available for a variety of use cases, it is important to understand how the different technologies are used, and companies which create them. IDTechEx Research have recently…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

The AI Organization Releases New Book: Artificial Intelligence, Dangers to Humanity

"China can Enslave Humanity with Artificial Intelligence, Robotics & Drones on 5G Network," says The AI Organization What are the inter-connections between AI, U.S, China, Big Tech and the world's use of Facial Recognition, Bio-Metrics, Drones, Smart Phones, Smart Cities, IoT, VR, Mixed Reality, 5G, Robotics, Cybernetics, & Bio-Digital Social Programming? The book will cover present, emerging and future threats of Artificial Intelligence with Big Tech, including technology that can be used for assassination or to…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

HumanEyes Technologies Announces Acquisition of HowToCreateVR.com

Leading community and repository of tutorials, podcasts, and webinars for Virtual Reality developers and content creators will continue to evangelize, grow and stimulate industry expansion HumanEyes Technologies, a leading 3D-Virtual Reality holistic solutions developer, announced it has acquired HowToCreateVR.com, one of the world’s leading content repositories for Virtual Reality developers and content creators. The acquisition includes the HowToCreateVR.com domain, all associated assets including content and copyrights,…

Virtual Make-Up Comes to the YouTube Masthead

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…

LG Uplus Leads 5G Service with AR, VR Features: Report

South Korea's mobile operator LG Uplus has adopted a successful differentiation strategy through its AR and VR service portfolio in the country's highly-competitive 5G race, according to a report by Strategy Analytics, a global consulting firm. The report, as a case study on the operator's 5G strategies and market execution, identified VR and AR services, which require higher download speeds compared to conventional video, as demonstrating the power of LG Uplus's new network and giving consumers reasons to upgrade. In…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

Mobiquity Technologies Launches Advangelists for Publishers

New sell-side ad platform uses artificial intelligence to improve yield management Mobiquity Technologies, Inc. announced the launch of a full featured programmatic and direct sales media management platform for publishers. The Advangelists ATOS (Ad Tech Operating System) now enables publishers to connect and control all their disparate media sales channels in a unified platform. A leading technology provider in next generation mobile advertising media, Mobiquity is utilizing machine learning algorithms within the…

Lifesize 2019 Impact of Video Conferencing Report: More Collaborative Workplace Cultures Have Led to Spike in Video Communication

Survey finds 48% of business professionals use video conferencing more frequently than they did two years ago Lifesize, a global innovator of video collaboration and meeting productivity solutions, released its 2019 Impact of Video Conferencing Report, which examines the explosive growth and shift in perceptions surrounding video communication in our changing modern workplace. Its findings highlight continued trends toward flexible and remote work coupled with video’s effect on the real-time communication preferences of…

Bigtincan Named in Gartner’s Market Guide for Sales Engagement Platforms, Meeting All Identified Capabilities

For the Fourth Consecutive Year, Bigtincan Listed as a Representative Vendor Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platforms* for the second consecutive year. According to the report, “sales engagement platforms expand sales enablement capabilities by using information about buyer and seller…

The Wild Releases Oculus Quest Support, Opening The Door To Team-Wide VR Collaboration For Architecture and Design

The Wild launched support for Oculus Quest, adding Facebook's newest standalone virtual reality headset to its growing list of supported devices. The Wild is a VR/AR collaboration platform that allows architects and design teams to experience their work together at human scale, in real time, from anywhere in the world. Oculus Quest is the first all-in-one VR headset to hit the enterprise market. With this latest offering from The Wild, immersive collaboration is easier and more accessible than ever. The Wild's mission…

Apollo 11 Landing: See it in TIME’s New Immersive AR VR App

In this week’s issue, TIME’s Jeffrey Kluger reports on the new space race to the moon for a cover story, tied to the 50th anniversary of the Apollo 11 moon landing, that features interviews with SpaceX’s Elon Musk and other key players in the race. Kluger writes: “Today, SpaceX is one of a handful of powerful players—starry-eyed billionaires and the world’s two richest ­countries—competing in a race to set up shop on the moon. In the 1960s, it was a two-party sprint between the U.S. and the Soviet Union to be the first to…

The First Emerging Tech Connector In Vietnam – YellowBlocks – Announces 100 Global Partners In The Unprecedented Tech Cruise

YellowBlocks was founded in 2018 as the first emerging tech ecosystem connector for Vietnam. As the platform for collaboration for AI/ML, Blockchain, Cloud, BigData, IoT, AR/VR.., YellowBlocks is hosting an unprecedented event in Vietnam, The #Elite1010 Emerging Tech Cruise, with key stakeholders in the ecosystem. The event is taking place on July 19th, 2019 on the luxurious Saigon Sensation Cruise at the heart of Saigon. Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing &…