Oro, Inc. Partnership With Dunlop Protective Footwear Wins Manufacturing Leadership Award

High-performance footwear giant leverages top B2B ecommerce solution  to drive growth and support customers

Oro, Inc., the business application pioneer behind OroCommerce, the No.1 open-source B2B eCommerce solution, announced its recognition by the Manufacturing Leadership Council at the industry’s flagship Manufacturing Leadership Awards. Oro received a prestigious Partner Award honoring its success driving growth for Dunlop Protective Footwear, the leading manufacturer of high-quality footwear for demanding applications, while Dunlop won a Collaborative Ecosystems Award for the project.

Marketing Technology News: Oro Recognized In 2022 Gartner Market Guide For Marketplace Operation Applications

The Partner Award recognizes Oro’s key role in driving the rollout of Dunlop’s new “Always Dunlop” sales platform — part of a company-wide digitization initiative designed to replace cumbersome and error-prone manual processes with a cutting-edge B2B digital commerce solution. Oro’s technologies and commitment to customer service enabled Dunlop to launch a consumer-facing online store across 12 countries in just 10 weeks, and to complete its entire digitization drive in just 20 weeks from start to finish.

The project, which was managed completely remotely, allowed Dunlop to rise above labor shortages, supply chain disruptions, and pandemic-related issues, and optimize performance across its customer base while simultaneously expanding into new sectors and geographies. Oro’s automated tools and workflows also enabled Dunlop to increase efficiencies, reduce costs, and enhance customer experience, and Dunlop is now preparing to release “Always Dunlop” in the EMEA region.

Key benefits from the project included:

• A 3.5X increase in monthly visits following the platform’s launch
• A 10.5 percentage point increase in conversions, from 26% to 36.5%
• A 10% increase in average order value, driving a sharp revenues increase
• A 41% self-service adoption rate — 11 points higher than expected

The increased efficiency also allowed Dunlop to repurpose employees to other projects instead of manually assisting customers with orders.

“When we created ‘Always Dunlop’, we knew we needed a technology partner that truly understood the B2B space — and that’s exactly what we found in Oro,” said Sander van Duijn Director of MarTech at Dunlop. “The Oro team worked closely with us to bring our vision to life, and to roll out a global B2B ecommerce solution within a remarkably short timeframe. This project has been a game-changer for our team and for our customers, and it will be at the heart of our continued expansion in the months and years to come.”

“It’s wonderful to see Dunlop’s innovative project recognized with a Collaborative Ecosystem Award — it’s a testament to their imagination and execution, and also a validation of our own mission to create an ecosystem where B2B businesses can thrive,” said Yoav Kutner, CEO of Oro. “Here at Oro, we’re committed to working with our customers and enabling them to strengthen relationships with their own employees, customers, and partners to grow ecosystems of their own. We couldn’t be prouder to see our partnership with Dunlop recognized by the Manufacturing Leadership Council.”

Marketing Technology News: MarTech Interview with Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel…

The Manufacturing Leadership Awards judges included top industry experts and business leaders from the World Economic Forum, Johnson and Johnson, Dow, General Motors, and more.