Syniverse and ConnectionsGT Collaborate to Provide WhatsApp Business Platform for Enterprises

Syniverse, “the world’s most connected company”®, said it is collaborating with ConnectionsGT to integrate the Syniverse CPaaS Concierge Software as a Service (SaaS) offering into ConnectionsGT’s Communications Platform as a solution for use by retail, healthcare, and hospitality companies.

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ConnectionsGT decided to fully incorporate Syniverse’s CPaaS Concierge due to the WhatsApp Business Platform, built explicitly for medium-to-large businesses to send messages at scale, using automation, personalization, and interactive options that streamline processes and improve the overall customer experience. The collaboration between Syniverse and ConnectionsGT allows consumers and guests to utilize Syniverse’s Hyperscale Communications Platform, the first cloud-native, hyperscale digital communications and messaging platform for enterprises.

ConnectionsGT designs, develops, and deploys transformative communication technology solutions, alleviating the current crisis of communications businesses have with their customers, patients, and guests. ConnectionsGT ComTech (“Communication Technologies”) focuses on utilizing Syniverse’s entire CPaaS communication platform allowing connectors to fully integrate all mobile messaging channels such as text, WhatsApp, and chat, alongside any business’ established voice channel.

The WhatsApp Business Platform offers rich and engaging real-time communication when paired with Syniverse’s CPaaS Concierge platform. The inclusion of WhatsApp solved a key challenge for hospitality clients with properties outside North America and for international travelers to North American resorts and properties.

Syniverse’s CPaaS Concierge, a cloud-based omnichannel communications platform, is comprised of five essential elements used by Forbes Global 2000 enterprises and brands in the travel and hospitality, technology, financial services, communications, retail, logistics, and healthcare markets. The Syniverse CPaaS Concierge includes vital features such as mobile messaging for short message service (SMS) and multimedia message service (MMS), social channels like WhatsApp, Facebook Messenger, Line and WeChat, and rich messaging channels like rich communication service (RCS).

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The Syniverse CPaaS Concierge also includes a toolbox of identity and security-related tools to address growing fraud and security concerns, an orchestration engine that allows channels and other value-added features to be combined with workflows and decision intelligence, a library of programmable connectors and integrations into key enterprise resources planning (ERP), customer relationship management (CRM) and SaaS platforms, and a “white-glove” support model where Syniverse “co-creates” mobile customer engagement initiatives.

As more retail and hospitality companies pursue their path toward digital transformations, Syniverse’s CPaaS Concierge has become a key accelerator, and Syniverse plans to continue investment to serve these large and growing industry verticals.