Smart Communications Identified as a Leader in The Aragon Research Globe™ for Workflow and Content Automation, 2022

Evaluation Based on Completeness of Strategy and Performance

Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations announced that for the third consecutive year it has been acknowledged as a Leader by the analyst firm Aragon Research in its new report, The Aragon Research Globe™ for Workflow and Content Automation (WCA), 2022. The report evaluates 13 WCA technology providers based on product capabilities, strategy and performance in the market.

Marketing Technology News: Smart Communications Hosts INNOVATE 2022: Conversations Without Limits

Workflow and content automation impact enterprises’ digital strategies in two critical ways. By replacing legacy workflows with automation, companies can process mission-critical documents with reduced human intervention, resulting in increased accuracy, agility, and shortened cycle times. Additionally, low code workflows allow business units to manage these workflows with minimal reliance on IT resources.

“Despite the tremendous strides in digital transformation, there are still many companies struggling with paper-based document processes,” said Jim Lundy, Founder and CEO of Aragon Research. “It is imperative for companies to review legacy systems and consider how to integrate and embed more modern technologies within other applications in order to take full advantage of workflow and content automation to create efficiencies across an enterprise and improve customer experience.”

Smart Communication’s SmartIQ^™ product is a cloud-based, low-code solution that modernizes traditional form-based and workflow processes, enhances the customer experience and reduces demands on internal IT teams.

When enterprises combine this offering with Smart Communication’s next-gen customer communication management solution, SmartCOMM^™, they can successfully shift from delivering static communications toward engaging customers in dynamic two-way conversations that are contextually relevant and delivered via their channels of choice. When these two-way conversations are personalized, relevant, and timely they result in exceptional customer experiences.

“By adopting our leading cloud-first technologies, our customers can implement agile processes that allow them to create, manage, and automate important documents and assets at tremendous scale,” said James Brown, CEO of Smart Communications. “These organizations also benefit from an improved customer experience by replacing static, friction-filled forms with digital interviews that make the process enjoyable for their customers.”

Marketing Technology News: MarTech Interview with Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor

In addition to being identified a Leader in this new report, Smart Communications was also named the winner of the 2021 Aragon Research Innovation Award for Workflow and Content Automation. The Aragon award recognizes providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve.