CyberConnect Raises $15M Series A to Expand Its Decentralized Social Graph Protocol

Animoca Brands, Sky9 Capital Co-Lead Raise With Top Blockchain & Technology VCs

CyberConnect, a decentralized social graph protocol for Web3 connections, announced its Series A totaling $15 million. The raise was co-led by Animoca Brands, a global leader in gamification and blockchain with a large portfolio of over 170 investments, and Sky9 Capital, a venture capital fund dedicated to supporting disruptive technologies and outstanding innovators. CyberConnect’s composable social graph helps developers easily bootstrap network effects and build personalized (contextualized) social features in dApps, while returning social data ownership to users.

The portfolio of investors also includes: Delphi Digital,Protocol Labs, IOSG Ventures, Tribe Capital, GGV Capital, Spartan Group, Amber Group, Polygon Studios, and SevenX Ventures. CyberConnect will use the resources to further build its decentralized social graph protocol, add new members to the team, and onboard a variety of Web3 projects.

“In Web2, companies with the largest social network own users’ social graphs and build walls around them to stem competition and advance corporate interests,” said CyberConnect Co-founder, Wilson Wei. “Instead of building moats on user data, Web3 developers should be empowered to prioritize building better services and content. All users should be enabled to travel between applications with their own social graph as part of their Web3 identity. For this vision, CyberConnect is building the social graph infrastructure for Web3.”

Marketing Technology News: Prefect and Snowflake Partner to Bring Dataflow Automation to the Enterprise

The demand for individual data ownership is rapidly escalating, with nearly 50% of consumers expressing concerns over their lack of personal data ownership. The lack of social graph ownership causes misalignment between users and platforms, with social platform giants retaining unrestricted power over individual accounts and sovereignty over user data. Recently, Facebook disabled the Instagram account of a content creator with the handle “@metaverse”, following Facebook’s rebrand to Meta. Enabling users to own their data would allow a YouTuber with 5 million followers to retain that following across other social networks without the need to regrow their audience. With the creator market valued at $104 billion, it’s crucial users are equipped with ownership over their data.

Social application developers need connection data to initiate network effect, and the lack of accessible, composable data presents significant bootstrapping problems. Without preliminary data, it is extremely difficult to bootstrap a social network while fending off competition from tech giants who control the social graphs and can copy social features from new projects. For example, an accessible social graph would enable developers to build data-rich applications without the need to manually scrape data via forms or requests for information. As decentralized peer-to-peer networks evolve, Web3 revives the vision for an interoperable and open web. However, most Web3 development stacks use centralized servers to store social data due to the lack of data standards and economic unviability. This replicates the Web2 data storage silos and risks data integrity.

Built with IPFS and Ceramic, CyberConnect provides a composable social graph for developers to solve the cold start problem, deliver richer social features, and restore data ownership to users. CyberConnect’s social graph protocol represents 9 million connections across 620,000+ addresses that helps dApps build personalized social experiences and bootstrap network effects. The protocol is already integrated by an array of Web3 projects, including Project Galaxy, Mask Network, Light.so, Grape.art, Metaforo and forum.theopendao.

Yat Siu, the Executive Chairman and Co-founder of Animoca Brands, commented, “Social connectivity in the open metaverse is as essential as ownership, interoperability, and composability. CyberConnect is creating a way for every Web3 user to preserve their connections between platforms, allowing them to become interoperable, making it easier for users to develop a holistic identity across all applications, and for developers to build upon this ecosystem to deliver more meaningful social experiences.”

Marketing Technology News: MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted

CyberConnect’s decentralized social graph protocol is composed of two core elements:

1. A developer-friendly software development kit (SDK) to streamline writing and managing social connection data in a decentralized, self-sovereign manner.
2. A Social Data Network that empowers dApps to leverage the indexed data and recommendations to build meaningful personalized user experiences.

The successful Series A raise follows on the heels of the CyberConnect seed raise led by Multicoin Capital in November of 2021. The funding round drew more than $10 million in funding from some of the most notable venture funds, including: Sky9 Capital, Zoo Capital, INCE, Animoca Brands, Draper Dragon, Uphonest, Global Impact, Mask, Hashed, Smarti Lab, and Lattice.