Workato Launches New Marketing Process Automation Certification

The leading automation platform is teaming up with industry expert Scott Brinker to deliver additional free certifications as a part of its Automation Institute

Workato, the leading enterprise automation platform, announced the launch of the new Marketing Process Automation Certification, part of the company’s Automation Institute. The certification will cover best practices and methodologies for marketing process automation along with what enterprise automation means for marketing teams and more.

“We’ve seen adoption in automation double year over year and that will continue to grow. Gone are the days when it was just IT and business tech departments utilizing and implementing automations across an organization – marketing ops automations have grown over 200% in the last year”

Lead by a team of experts in automation, the Marketing Process Automation Certification instructors include Scott Brinker, VP Platform Ecosystem, HubSpot and Editor at chiefmartec.com, Zann Yap, Director of Demand Generation at Workato, and Josh Lucas, Rev Ops Solution Manager at Workato. Each expert will act as the instructor and go-to guide throughout the certification and will help deliver engaging, product-agnostic content for any marketing or ops professional.

“We’ve seen adoption in automation double year over year and that will continue to grow. Gone are the days when it was just IT and business tech departments utilizing and implementing automations across an organization – marketing ops automations have grown over 200% in the last year,” said Scott Brinker, VP Platform Ecosystem, HubSpot, and Editor at chiefmartec.com. “I’m excited to be a part of Workato’s Marketing Process Automation Certification, part of Workato’s commitment to providing resources and learning tools so that every department across every enterprise can tap into its fullest potential with automation.”

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The certification will cover:

• What enterprise automation means for marketing teams, how to apply it, and best practices for the entire team
• A 3-step guide for getting started with enterprise automation
• How to create inbound lead management process automations
• How to create virtual event automations
• The best way to plan automated campaign operations and more

Workato’s Automation Institute is a specialized collection of interactive, on-demand courses where users advance and grow their careers in automation. Automation Institute offers self-service learning materials in multiple, easy-to-follow forms such as PDFs, videos, interactive courses, and demos so that you can learn about topics around automation and the Workato platform at your own pace. Automation Institute’s beginner and intermediate courses allow users to slowly and gradually absorb the multi-dimensional world of automation within Workato and build upon knowledge with exercises within each course.

“We are excited to officially launch the Marketing Process Automation Certification, designed to provide a high-value certificate in automation. Part of Workato’s Automation Institute, this free certification is available to any marketing professional interested in learning more about enterprise automation and demonstrates our commitment to delivering engaging and relevant resources,” said Julien Clement, Director of Certification and Education at Workato. “We’re excited to take a step towards expanding the types of courses and certifications we offer. Automation is a fast-growing category and Automation Institute aims to be a key place to grow and advance your career.”

Founded in 2013, Workato helps you automate business workflows across cloud apps, on-premise apps, and employees, e.g. automate quote to cash business processes which may involve multiple apps such as Salesforce, NetSuite, Bill.com, and Apttus. Workato combines an enterprise-grade workflow automation platform with the ease of use expected from consumer apps, enabling biz users and IT to quickly build workflow automations.

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