CommerceHub Helps FabFitFun Expand Ecommerce Capabilities to Deliver Happiness and Well-Being to Everyone, Everywhere

CommerceHub, one of the world’s largest commerce networks and provider of software solutions connecting supply, demand and delivery for retailers and brands globally, announced that FabFitFun, the leading discovery shopping site for women, is implementing the CommerceHub platform to power its ecommerce business.

FabFitFun is a Los Angeles-based ecommerce and media company that offers quarterly subscription boxes and operates a curated ecommerce website for its members. In addition to the FabFitFun Box, their two million-plus members receive access to year-round perks including FabFitFunTV, a streaming video service that offers on-demand wellness content, the FabFitFun online Community, members-only shopping experiences, and more.

The company has leveraged its wildly popular subscription boxes and extended its reach to embrace new channels to meet growing customer demand for its unique offerings. CommerceHub’s ecommerce platform—and its Commerce Suite solution for unified marketplace and drop ship—is migrating FabFitFun’s drop shipping program to help expand its curated product assortment and increase sales and profitability, while ensuring an exceptional customer experience for its members.

Marketing Technology News: Braze Completes Acquisition of North Star – Launches Braze Australia

“We invest in technology that enables us to achieve our mission of delivering happiness and well-being to everyone, everywhere, at scale,” said Michael Broukhim, co-CEO and co-Founder, FabFitFun. “CommerceHub has the most extensive network of brands that align with our mission—their innovative platform and technical capabilities meet our critical functional requirements and we feel their customer-centric approach supports our future aspirations. At its core, FabFitFun is a community, and we aim to deliver products and experiences to members of our community that they are consistently excited about. By working with CommerceHub, we are looking forward to surprising them with even more choices and interesting experiences.”

CommerceHub is empowering leading businesses like FabFitFun to scale growth and increase profitability by attracting new consumers and boosting customer loyalty with better product selection and convenience while increasing the agility and efficiency of ecommerce fulfillment and delivery. As FabFitFun looks to expand its community globally with unique offers and services, CommerceHub can support these ambitions with a network of over 40,000 partners—from big brands to smaller artisanal businesses—that can increase customer reach through new channels.

Marketing Technology News: MarTech Interview with Carol Howley, CMO at Exclaimer