CarGurus Further Enhances Automotive Search and Shopping with Introduction of ChatGPT Plugin

The most visited automotive shopping site in the U.S.¹ builds on its artificial intelligence (AI) capabilities to help shoppers discover their best-fit next car with greater ease

CarGurus, the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles, today announced the release of the CarGurus ChatGPT plugin to help shoppers discover their ideal car match more efficiently. The tool integrates the power of generative artificial intelligence (AI) to enhance automotive search, providing shoppers a greater level of personalization and ease when exploring CarGurus’ extensive platform of listings.

With the CarGurus ChatGPT plugin, shoppers can now explore vehicle options on their own terms without being limited by specific search fields. Through ChatGPT, users can input conversational prompts that are broad — such as “Find me a fuel-efficient car under $25,000” — or more specific — “Show me SUVs near Boston with less than 20,000 miles” — to prompt the plugin to return the most relevant cars available on CarGurus.com. With the top recommendations at hand, shoppers can then evaluate vehicle details by clicking through to the CarGurus platform.

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“The car shopping process can be both exhilarating and daunting, especially for those who aren’t sure of the make or model they’d like to buy. The CarGurus ChatGPT plugin provides users with an alternative way to explore our comprehensive vehicle information, enabling shoppers to tailor their search journey beyond specific criteria to discover an ideal match that might not have been on their radar initially,” said Matt Quinn, Chief Technology Officer at CarGurus. “As the first major U.S. online automotive marketplace² to enter the conversational search arena in this way, the CarGurus ChatGPT plugin represents the latest step in our ongoing focus to leverage emerging technology to improve the car shopping, buying, and selling experience for consumers and dealers.”

CarGurus has utilized machine learning algorithms for many years to better serve customers and optimize operations. For example, AI underpins the platform’s vehicle recommendation engine, its Instant Market Value tool, and on-site merchandising to create a more personalized experience for users. With advancements in generative AI, CarGurus will continue to evaluate best use cases as part of a longstanding focus on using the power of technology to deliver a more seamless and personalized experience across the automotive journey.

The plugin is available in Beta stage to ChatGPT Plus subscribers. CarGurus will continue to evaluate functionality of the plugin for opportunities to refine the user experience.

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