Sounder Partners With Flightpath to Solve Forecasting Pain Points for Podcast Publishers

Partnership Empowers Podcast Publishers With Advanced Forecasting Solutions and Groundbreaking Audio Intelligence

Sounder, the leader in AI-powered brand safety and contextual intelligence for audio, and Flightpath, the leading provider of podcast ad inventory management solutions, announced a partnership that will drastically improve impression availability forecasting for podcast publishers using Sounder’s contextual targeting and brand suitability solutions.

“Sounder’s contextual targeting gives real-time packaging and brand safety options upon which we can now layer in reach and availability, giving publishers the tools to find, package, and sell significant opportunities to their buyers.” – Sean Howard, CEO of Flightpath

The partnership will give publishers access to Flightpath’s Trusted Nine Month View of Available Inventory, which provides a real-time view of podcast ad inventory across all supported podcasting platforms. This will allow publishers to see and maximize the available reach on Sounder-targeted inventory in a matter of seconds, helping them find relevant and highly sellable inventory for their buyers.

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“Sounder and Flightpath are both committed to building world-class technology to help podcast publishers grow their businesses,” said Kal Amin, CEO and co-founder of Sounder. “By combining Sounder’s groundbreaking audio intelligence with Flightpath’s innovative forecasting tools, we provide publishers a more comprehensive solution to help them scale and reach their full potential.”

“We are thrilled to partner with Sounder,” said Sean Howard, CEO of Flightpath. “Sounder’s contextual targeting gives real-time packaging and brand safety options upon which we can now layer in reach and availability, giving publishers the tools to find, package, and sell significant opportunities to their buyers.”

The partnership between Sounder and Flightpath is a significant step forward in the evolution of podcast advertising. By providing publishers with the best available contextual targeting solution paired with the fastest and most accurate forecasting tools, publishers and advertisers will have safer, relevant and more effective campaign targeting tools without sacrificing reach or ease-of-use.

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