Marigold Launches Martech’s Only Fully Permissioned Relationship Marketing Solution that Enables Hyper-Personalization at Scale

Latest Release Builds on Marigold’s Best-in-Class Multi-Channel Engagement, Personalization and Privacy Capabilities to Help Brands Accelerate Customer Trust and Loyalty

Global martech pioneer, Marigold, unveiled the industry’s most comprehensive Relationship Marketing solution focused on helping marketers achieve hyper-personalization at scale while navigating complex, ever-evolving privacy and deliverability challenges. Marigold’s latest release fuses best-in-class email, omnichannel marketing, SMS, and loyalty technology with integrated zero-party data, robust permission and preference management, and dynamic personalization tools to help brands and businesses build trusted, long-term relationships with their customers, faster.

“Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, Chief Product Officer of Marigold. “With Marigold’s Relationship Marketing solution, marketers have access to messaging and loyalty program data to deliver key use cases, and the ability to integrate with data lakes or data warehouses such as Snowflake, Databricks, Google, Redshift and more, empowering marketers to create more meaningful and real-time connections throughout the customer lifecycle. Today, we set the stage for a new era of customer engagement and brand success.”

Open, API-friendly, and data agnostic, Marigold’s Relationship Marketing solution provides real-time visibility across the full customer lifecycle – from acquisition to engagement to loyalty – and allows marketers to access and action customer data across all Marigold and third-party applications, regardless of where that data resides. Built on a flexible, composable architecture, this latest release allows customers to easily leverage and consume the Marigold Relationship Marketing capabilities that best support their use cases, timing and maturity. Customers can also utilize Marigold’s zero-party data and personalization tools to extend and amplify their non-Marigold martech investments. By delivering these capabilities in a unified, one-stop shop experience Marigold is making it easier – and faster – for marketers to build fully permissioned audiences, deliver personalized content and offers in the moments that matter, and ultimately turn their customers into superfans.

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Designed to address a broad range of marketing use cases and maturity levels, Marigold’s Relationship Marketing solution is comprised of best-in-class technology, tools and expert services that help marketers personalize and optimize every interaction in a customer’s journey:

• Marigold Engage+ is the industry’s most sophisticated, enterprise-class omnichannel messaging platform available today. Marigold Engage+ is highly configurable and supported by a services organization with deep industry, use case and campaign execution expertise.
• Marigold Engage is a powerful omnichannel messaging platform built for marketers and designed to activate marketing-focused growth plans that facilitate long-lasting customer engagement and loyalty.
• Marigold Engage Express offers intuitive, out-of-the-box, omnichannel solutions, purpose-built for specific verticals and use cases, including SMB, agencies, higher ed, non-profit and franchises. Ideal for organizations looking for a turnkey solution that delivers personalized marketing campaigns to the highest ROI channels. Marigold Engage Express includes Emma by Marigold and Campaign Monitor by Marigold.
• Marigold Grow allows marketers to easily capture zero-party data and consumer preferences through customizable interactive experiences, and serves as an audience builder tool that helps expedite trust by facilitating customer-focused value exchange. Integrates seamlessly with Marigold Engage+ and Marigold Engage, and is sold standalone for organizations looking to expand their audiences.
• Marigold Loyalty robust, flexible and natively integrated into Marigold Engage+ and Marigold Engage, marketers can continuously optimize their messaging and loyalty programs by leveraging the same data. Designed to drive repeat purchases, retention and growth, now any marketer has the ability to create targeted offers and points systems to turn customers into loyal superfans.
• Marigold LiveContent, powered by Liveclicker is Marigold’s dynamic, real-time personalization tool that natively integrates with Marigold Engage+ and Marigold Engage, and allows marketers to deliver relevant, up-to-the-minute content without complex integrations or expensive development work.

“Today’s announcement represents a significant milestone in our vision to provide clients with an orbital view of their customers across the full Relationship Marketing continuum. This visibility allows them to orchestrate data-rich engagement programs in a cohesive solution powered by our martech heritage and expertise,” said Wellford Dillard, CEO of Marigold. “We are again leading the way, helping marketers do and deliver more by providing a smarter-not-harder approach for brands to win more business, earn customer trust and future-proof their growth strategies.”

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