Acquia Flagship Event to Focus on AI and Accessibility as Differentiators for IT and Marketing Pros Building Digital Experiences

Acquia showcases customer success with keynotes from leading brands, including Fidelity Investments, Mars, and New Balance, as well as AI and accessibility specialists

Acquia, the digital experience leader, brings its signature event, Acquia Engage, to Boston on November 14 and 15. Designed for digital innovators, Acquia Engage Boston features keynotes, sessions, and workshops, with a focus on AI and product innovations that deliver strong return on investment.

“Attendees will leave with a wealth of practical knowledge and inspiration for how to drive competitive advantage and bottom line results through highly effective, personalized digital experiences and digital marketing efforts.”

This year’s two-day agenda includes detailed guidance and thought-provoking presentations for marketers, web designers and developers, IT operations teams, and practitioners. The focus of the event is to offer practical advice and use cases with keynotes and workshops including:

• Haben Girma, the first deafblind graduate of Harvard Law School and disability rights advocate, on why making technology accessible and inclusive benefits all users
• Paul Roetzer, the founder and CEO of the Marketing AI Institute, on how marketing and business leaders should approach artificial intelligence and make what they have learned actionable
• Marketing Leaders Summit, hosted by Jennifer Griffin Smith, Acquia Chief Market Officer, and Jill Grozalsky Roberson, Velir VP of Digital Marketing, and moderated by Paul Roetzer of the Marketing AI Institute
• Executive panels featuring digital innovators from brands including Mars, Fidelity Investments, Rhode Island School of Design, New Balance, and more
• Dries Buytaert, creator of Drupal and Co-Founder, Chief Technology Officer, and Chief Strategy Officer of Acquia, along with Deanna Ballew, SVP of Product, will present an Acquia Innovation Showcase
• Jon Meck, Bounteous SVP of Marketing, on three horizons of AI in digital marketing
• Pat Gilbert, Senior Director of Strategic Alliances at TA Digital, on AI-powered content generation and personalization
• Justin Emond, the CEO and Founder of Third and Grove, on AI in action
• Adam Borden, VP of Digital Marketing at Live! Casino & Hotel, on brand management

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“Acquia Engage is for those who are rewriting the rules of digital engagement and thinking differently about how customers experience their brands,” said Jennifer Griffin Smith, Chief Market Officer, Acquia. “Attendees will leave with a wealth of practical knowledge and inspiration for how to drive competitive advantage and bottom line results through highly effective, personalized digital experiences and digital marketing efforts.”

At the end of the first day’s sessions, the 2023 Acquia Engage Award winners will be announced, showcasing organizations who have gone above and beyond to deliver the world’s most ambitious digital experiences.

Acquia thanks our Engage Boston sponsors:

• Platinum: Bounteous
• Diamond: TA Digital
• Gold: AWS, Brightcove, EPAM, Phase2, SearchStax, and Third and Grove
• Silver: CI&T, Elevated Third, FFW, Genuine, KPMG Customer Advisory, Material+, Moovly, Smartling, and Velir
• Exhibitor: Altudo, Axelerant, Hounder, and Tactis

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