Multilocal integrates with Onetag to simplify access to high-quality inventory

The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering

Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally.

Onetag’s smart curation programmatic platform uses impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain. DealCurate provides significant operational efficiency, with full and immediate control of supply-side deal creation, and can be activated directly in all leading Demand Side Platforms. Its proprietary semantic engine accesses 100m data points, enabling contextual targeting at a highly granular level, and at scale.

The partnership is live now and is effective around the world, with the UK, Europe and US as key markets.

“This partnership between two major players in the curation space cements curation’s place as a key component of the programmatic ecosystem,” says Multilocal CEO James Leaver. “Curation is intrinsically agnostic and opens up increased options and scale for both buyers and sellers. This integration is proof of its increasing importance, and will make it easier for Multilocal’s clients to tap into its many benefits.”

Onetag founder and CEO Daniel Pirchio, adds: “This is a great example of interoperability in the market. Partnerships such as this one are driving technological solutions to shape traffic and remove low-quality inventory, for the benefit of both advertisers and publishers.”

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“Our AI curates high-performing inventory based on media quality data, filtering out wastage to deliver only viewable and uncluttered inventory, contextual relevance and engaged users. Our aim is to provide effective digital advertising for the open internet via intuitive, intelligent programmatic curation technology, and together with Multilocal, we are doing that at scale.”

Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally.

Our integrations with more than 10 major SSPs gives our team a full view of all inventory, which we curate along with an array of targeting solutions. This comprises publisher 1st party data, search intent, SSP, client data, and our proprietary Contextual+ solution, which is set up for the cookieless era.

Multilocal’s proprietary Active CurationTM technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active CurationTM is key to efficient supply path optimisation and sustainability.

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Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide. For more: www.multilocal.media

Onetag AI-powered programmatic curation technology delivers effective digital advertising for the open internet. We provide the easy way to better media performance.

Our AI feeds your DSP with curated, high performing inventory based on media quality data without cookies. We filter out all the wastage to deliver only viewable and uncluttered inventory, contextual relevance and engaged users.

For more information:

www.onetag.com