BEN Partners with Vybroo and Farmacia Roma to Offer AI-driven Audio Engagement for Brands to Build Better Relationships with Consumers

BEN’s AI technology, paired with Vybroo’s vast radio and audio network, will boost brands’ reputations with listeners by offering suggestions and highlighting opportunities

Brand Engagement Network (BEN), an emerging provider of safe, personalized customer engagement AI, Vybroo, a company that connects brands with customers through innovative audio messaging strategies, and Farmacia Roma, a pharmacy chain based in Baja California, announced a commercial agreement that will pair BEN’s and Vybroo’s unique brand-to-customer communication strategies and technologies, including BEN’s cutting-edge human-modeled AI assistants, to vastly improve customer experiences and brand engagement opportunities.

Marketing Technology News: MarTech Interview with Michael Hilts, SVP Products @ Stirista

Together, the companies are collaborating to merge BEN’s proprietary AI assistant technology, which can process and respond to complex user questions with precise and accurate answers, with Vybroo’s audio and radio communications technology, to enable interactive consumer engagement for brands. BEN’s AI assistant technology will be leveraged in tandem with Vybroo’s radio networks and audio platforms to provide suggestions to consumers to improve efficiency and productivity, directly tailored to their daily activities and lifestyles and delivered in day-to-day mediums (radio, streaming platforms, etc.) that are convenient for customers. This allows BEN’s AI assistants to serve as a customer-facing tool that increases engagement and responsiveness, while also protecting sensitive personal information that may be shared during interactions. Farmacia Roma, a pharmacy chain that originated in Tijuana which has built immense trust among consumers and patients in the region across 60 years of business growth and success, has also entered into the pilot agreement.

Marketing Technology News: How AI closes the gap in building customer-centric products

“BEN’s goal is to create more effective channels to engage customers and provide meaningful interactions for both brands and consumers,” said Paul Chang, Co-CEO of BEN. “Through this partnership with Vybroo, we believe there is an opportunity to scale BEN’s AI platform to consumers where they are – in the car, at the airport, in the store, and wherever radio and streaming services can be accessed.”

“This agreement with BEN has the potential to bring benefits to society at large by optimizing processes that significantly improve people’s lives in areas such as health, business, and government,” said Roque Mascareño Chávez, CEO of Vybroo. “We couldn’t be more excited to bring this to market and start delivering a tangible impact out of the gate.”

Vybroo creates auditory content and services for a range of industries, providing innovative and personalized solutions that strengthen customer relationships by connecting brands with their consumers. Constantly evolving, Vybroo is always changing its strategies and process to conquer new markets with the implementation of new communication technologies. With this approach, Vybroo aims to be an invaluable asset in the creation of audiovisual brand identity, leveraging long-term collaborations to boost partners’ image and reputations.