Leading AdTech Company Adform Selects 51Degrees Device Detection For Enhanced Analytics

Using 51Degrees, Adform Can Continue To Pave The Way in Providing Precise and Efficient Real-time Trading Optimization and Premium Advertising on any Device

Adform, the leading independent AdTech company, is delighted to announce its extended agreement with Device Detection provider, 51Degrees. Adform are a best-in-class AdTech solution providing enterprise software for advertisers and agencies.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side header bidding grows, this is even more important data for Open RTB users.

Also Read: Interview with Gustav Mellentin, CEO, Adform

Jurjen de Wal, Product Director, Global Partners & Integrations said, “We extended our contract with 51Degrees to supply the mobile device database for Adform because it’s an accurate, extremely fast and scalable device detection service which fits our requirements for a low latency environment. 51Degrees powers device detection across our stack, from granular device targeting in our DSP to enhancing our mobile reporting capabilities and feeding into our SPO module.”

“For our buyers it is crucial to be able to optimize and report based on all available device characteristics,” according to Feliksas Nalivaika, Product Director, Buyer Platform. “51Degrees provides highly accurate device detection in a fast-paced and dynamic ecosystem with new phone models, OS versions and platforms announced almost daily.”

Irmantas Venckus, Senior Director, Product Development stated, “We evaluated numerous device detection solutions and only 51Degrees met our requirements and was very easy to integrate”.

James Rosewell, CEO 51Degrees, said, “I’m delighted Adform have recognised the value of the innovative and industry changing tools and data the great team at 51Degrees have created.”