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Adform Welcomes New CEO

Adform, one of the largest European-basedadtech companies welcomes its new CEO. Troels Philip Jensen steps into the CEO chair from April 1stand leaves behind a position as COO for the Swedish softwaregiant Itiviti AB, which has more than 1,000 employees. Jensen replaces Adform’s Co-Founder and CEO Gustav Mellentin, who will stay with the company in an active role focused on continuing to shape the company's strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.…

Adform Makes Bid for Industry Consolidation With Launch of Trusted Partner Program

Global Independent Advertising Technology Platform Announces an “off the Shelf” Solution for New and Existing Clients Adform, one of the world’s leading independent advertising technology platforms, has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimize their outsourced services and integration processes. The Program provides access to a curated directory of trusted partners that offer the highest quality services, solutions and products to meet each brand’s needs.  The…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream

Teads, The Global Media Platform, announces its official partnership with Adform, one of the world's leading independent advertising technology platforms. Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross screen outstream inventory, via an exclusive marketplace (PMP) with the world’s largest quality publishers including: The BBC, The Economist, The Washington Post, The Atlantic,…

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…

Adform Continues Aggressive Global Expansion, Supporting Clients in Key Growth Markets

Independent Ad Tech Platform Continues Significant Global Growth, with Presence in Three New Regions and Multiple Senior Leadership Updates Adform, one of the world's leading independent advertising technology platforms, announced its expansion into China, Australia, and Dubai, with additional expansion planned in the near future. Adform is one of the fastest developing independent ad tech companies, and has increased operations with nine new markets over the last three years alone, resulting in strong year-on-year…

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…

Leading AdTech Company Adform Selects 51Degrees Device Detection For Enhanced Analytics

Using 51Degrees, Adform Can Continue To Pave The Way in Providing Precise and Efficient Real-time Trading Optimization and Premium Advertising on any Device Adform, the leading independent AdTech company, is delighted to announce its extended agreement with Device Detection provider, 51Degrees. Adform are a best-in-class AdTech solution providing enterprise software for advertisers and agencies. Adform partners now benefit from the fastest and most accurate device detection improving yield through better device…