Latest release of Veeva Vault CRM Suite connects engagement across sales, marketing, and medical

Veeva Systems announced the newest release of Vault CRM Suite, the market-leading CRM system for life sciences. Vault CRM Campaign Manager is also now available as part of Vault CRM Suite so companies can realize the vision of connected sales, marketing, and medical for streamlined, customer-centric engagement.

“Our delivery of Veeva Vault CRM Suite builds on years of innovation in CRM and Vault Platform,” said Arno Sosna, general manager of CRM products at Veeva. “Having CRM on Vault Platform and adding Service Center and now Campaign Manager, we are now able to deliver the most advanced industry-specific CRM ever released and an unconstrained product roadmap that unlocks the potential for true customer centricity across the industry.”

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Veeva Vault CRM Suite is unique in its ability to bring sales, marketing, medical, and service teams together — all unified in the same Vault — which means teams work from a single database, with shared data and content, to enable increased customer centricity and advanced automation. For example, this enables the execution of multichannel campaigns across non-personal and field channels with the new Vault CRM Campaign Manager for coordinated customer engagement across sales and marketing. Also part of the CRM Suite is Vault CRM Service Center, released in August, for inside sales, contact center, and hybrid reps.

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More than 30 companies are already live on Vault CRM, seven migrations from Veeva CRM to Vault CRM are on a path for completion by the end of this month, and the first large global top 20 biopharma plans to complete its migration of more than 15,000 users to Vault CRM by the end of 2025.