Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the appointment of Stephen Yap as the Company’s new Chief Revenue Officer.

As a 17-year veteran of Google, Yap was responsible for developing, launching, and commercializing Google’s platforms business and led its sales and operations for over seven years. He also founded Google’s data and measurement platforms business, starting with Google Analytics Premium. Over seven years of leading this business, Yap was responsible for global sales, business development, and commercializing Google Tag Manager, Audience Center, Data Studio, and attribution solutions. Previously, Yap worked as a Director of Sales at DoubleClick and holds a B.A. in Psychology from Boston College.

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Tal Jacobson, Perion’s CEO, said, “As Perion is transforming into a marketing and advertising platform company, I cannot think of a better qualified person to lead our commercial efforts worldwide than Stephen. He brings a wealth of expertise from his time at Google, where he worked directly on its industry-leading marketing platforms, focusing on global strategy, adoption, and growth with brands and agencies worldwide.”

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Stephen added, “I’m thrilled to join Perion at this crucial time in our industry. As we transition into AI-powered marketing, the need for enhanced efficiency, transparency, and connectivity is paramount, and Perion is uniquely positioned to lead this transformation. Perion’s technology will empower advertisers, agencies, and retailers to create true omnichannel strategies, enabling brands to reach their full potential and meet the evolving needs of consumers.”