Mural strengthens executive leadership team with appointment of new CRO to accelerate global growth

Mural, the leading visual work platform designed to help teams creatively and innovatively work better together,  announced Bill Dwoinen will be stepping in as the company’s new Chief Revenue Officer (CRO). In this role, Bill will oversee Mural’s global revenue and sales strategy, including Sales, Professional Services, and go-to-market initiatives.

“Mural is revolutionizing how teams collaborate and create value together, which is fundamentally reshaping the solutions we offer,” said Bill Dwoinen. “I’m excited to join this incredibly talented team at such a pivotal moment in the company’s growth, as we continue to redefine what’s possible in how teams work and innovate.”

With over 20 years of sales and leadership experience, Bill brings deep expertise in driving revenue growth, scaling high-performing teams, and forming strategic partnerships. He has a proven ability to align business strategies with customer needs and market demands to achieve long-term success.

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Bill joins Mural from Slack, where he played a pivotal role in shaping the company’s growth strategy, driving both product-led growth (PLG) and product-led sales (PLS) initiatives. He was also instrumental during Slack’s acquisition by Salesforce, leading critical M&A integration efforts and negotiating pivotal deals that redefined the future of the Slack/Salesforce go-to-market strategy. His customer-first sales approach, combined with a talent for building strong relationships and leading high-performing teams, makes Bill a valuable addition as Mural enters its next phase of growth and innovation across industries.

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“Bill’s customer-first mindset, combined with his strong growth strategy expertise, makes him a natural fit for this role,” said Leigh-Margaret Stull. “His commitment to going above and beyond for customers throughout the entire sales cycle— from initial engagement to post-sale success— aligns perfectly with our values and the experience we aim to deliver to our customers.”

As Mural continues to evolve and expand its reach globally, Bill will lead Mural’s revenue operations, driving alignment across sales, marketing, customer success, and partnerships to deliver long-term sustainable growth.

Mural knows that great customer experiences begin at the moment of purchase, which is why the company is doubling down on its customer-centric approach. By prioritizing deeper relationships, actively listening to feedback, and delivering tailored solutions, Mural is committed to meeting the unique needs of teams, industries, and organizations worldwide. With these strategic updates, the company aims to create exceptional experiences that extend far beyond the sale, fostering long-term value and lasting connections with its global customer base.