CRO

On the heels of the company’s recent $20 million Series B, newest executives will expand capabilities and accelerate growth in the vulnerability management market Nucleus Security, a leader in unified vulnerability management and process…
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The partnership management platform leader’s US appointments are designed to underpin the company’s next phase of growth  ​​impact.com, the leading partnership management platform, has announced the appointment of Mike Head as Chief…
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Wilner brings domain and go-to-market experience to help Styra accelerate and continue its trailblazing position in the industry Styra, Inc., the creators and maintainers of Open Policy Agent (OPA) and leader of…
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Former VP of Sales for Datto Joins as Redstor Gathers Momentum by Heading G2’s User Satisfaction Reviews Across Key Backup and DR Categories  Redstor, the cloud-first backup platform of choice for MSPs, today announced the…
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Jeanne Hopkins, CRO at Onescreen.Ai chats about the importance of OOH and outdoor campaigns in this catch-up with MarTech Series: ______ Welcome to this MarTech Series chat Jeanne, tell us more about your journey and your role as CRO…
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Coles plans to accelerate WowYow’s revenue by scaling its Media Solutions business and introducing WowYow’s computer vision AI to new industries and markets. WowYow, a visual artificial intelligence (AI) company that has seen tremendous…
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National Restaurant Association SVP-Business Innovation joins self-service ad platform Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has appointed tech…
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Technology Sales Veteran Brings Strong Go-To-Market and International Expansion Expertise CoreStack, a global cloud governance provider that empowers enterprises to unleash the power of cloud by enabling continuous and…
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Former Splunk and HSBC Executives Join Contentsquare to Oversee Revenue Stream Growth and Continued Investment in DE&I Initiatives Contentsquare, the global leader in digital experience analytics, announced today that…
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Today, leading audio analytics platform Veritonic announced the appointment of audio and media tech veteran Korri Kolesa to the company's newly created position of Chief Revenue Officer.  Marketing Technology News: Hearst Television…
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Conversion rate optimization, or CRO is no more a manual game because modern digital marketing norms are constantly devoting themselves to new CRO tools to boost their conversion game.  This makes sense too, as most of us are encouraged…
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Networking Software Industry Veterans Lead Pica8 Growth Into Fortune 500 Enterprise Pica8, an open networking software company, today announced the appointments of Kelly LeBlanc as Chief Marketing Officer (CMO) and Mike Hoffman as Chief…
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What are some top engagement models that can help marketers drive better marketing ROI? Phil Lore, Chief Revenue Officer at Affinity Solutions shares some tips: ______ Tell us more about your journey and about Affinity Solutions I…
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For someone who has spent the last fifteen years working in the digital marketing ecosystem, as I consider the content recommendation market today, I am reminded of the Supply Side Platform (SSP) market circa 2010. Then, publishers were…
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Community Executive Hires to Accelerate Growth of the Business and Product Offerings Community, the innovative text messaging platform that powers direct relationships and one-on-one conversations at scale, has expanded its…
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Former Salesforce Executive, Chris Polishuk, Will Guide Lucidworks’ Development and Market Adoption of the Connected Experience Cloud Lucidworks, provider of the Connected Experience Cloud (CXC), today announced that Chris Polishuk, a…
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Glover will drive growth for agency, which recently acquired Delete to bolster its position in the marketing technology and digital experience space Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners,…
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Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. …
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It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg Internet Marketing has become one of the biggest strategies used by businesses to improve their visibility in the…
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I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The CRO (chief revenue officer) was on a hiring tear for a sales profile he referred to as “door knockers.” I was absolutely…
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