CRO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg Internet Marketing has become one of the biggest strategies used by businesses to improve their visibility in the cyberspace. And when we talk of online marketing, the concept of Conversion Rate Optimization (CRO) can’t be far behind. When done rightly, CRO can quickly help a business convert prospects or visitors to its website into customers or buyers. There are enough figures to emphasize the…

I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The CRO (chief revenue officer) was on a hiring tear for a sales profile he referred to as “door knockers.” I was absolutely floored when I heard this! Here we are living in the digital age complete with abundant demographic, behavioral and predictive data about prospects and customers that can be served up in real-time and this guy wants to hire “door knockers.” This particular CRO is running a traditional sales…

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, announced the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company. "We are thrilled to have someone of Greg's success and stature join our company. He sees the great potential for connected, video-based players like…