Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this acquisition marks Appier’s fifth major acquisition since its first in 2018. The move is set to accelerate Appier’s Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.

“As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements, and reinforces our data moat. It also expands our market reach and enhances overall gross margins,” said Chih-Han Yu, CEO and Co-founder of Appier. “With Appier’s leadership in APAC and rapid market penetration in the US, combined with AdCreative.ai’s strategic market position in Europe, we believe this acquisition will further complete our AI map, driving the growth of Appier’s ROI-driven AI marketing solutions across global markets.”

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With this move, Appier strengthens its ability to deliver cutting-edge Generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle — from creative generation to performance optimization. The acquisition reinforces Appier’s first-mover advantage in the market and empowers its clients to unlock new growth opportunities in AI-driven advertising and marketing, particularly in dynamic sectors like eCommerce, gaming, and consumer goods.

“Joining forces with Appier, a company with over a decade of expertise in AI and advertising, is a thrilling milestone for AdCreative.ai. Their proven track record and innovation in AI-driven marketing align perfectly with our mission to redefine ad creative efficiency and performance,” said Alexandre Leciel, CEO of AdCreative.ai.

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As a global AI company, this acquisition also brings valuable talent to Appier and drives innovation across the organization.

Prior to AdCreative.ai (2025), Appier’s strategic acquisitions — QGraph (2018, India), Emotion Intelligence (2019, Japan), BotBonnie (2021, Taiwan), and Woopra (2022, USA) — have played a key role in strengthening its full-funnel solutions and expanding its capabilities in AI-driven advertising and marketing technology for growth.