TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising industry through cutting-edge creative technology, actionable data, advanced targeting, and premium inventory.

Helmreich is an experienced leader and tech veteran with over 20 years in SaaS and tech-enabled services in marketing, media and advertising. Most recently, he served as chief commercial officer at Innovid, a software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels. There, Helmreich helped drive double-digit revenue growth by transitioning the company to a pure software model and transforming its go-to-market strategies. Prior to Innovid, Helmreich held numerous leadership roles at both high-growth and established enterprise leaders, including Audience Partners, Liveintent, Oracle, and Stackline.

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“I am thrilled to join the TripleLift team and help advance its mission to transform digital advertising with a focus on creativity,” said Helmreich. “For too long, technology has been used solely to optimize processes and squeeze margins, while the role of creative has been largely overlooked. With its strong foundation in native and cutting-edge creative technology, TripleLift is redefining the advertising landscape. I look forward to leading the company as we continue to deliver exceptional value to consumers, publishers, and advertisers, and drive innovation in the industry.”

“Dave is a consummate leader, entrepreneur, and operator with over two decades of AdTech and MarTech experience,” added Eric Roza, Operating Managing Director at Vista Equity Partners and member of TripleLift’s Board of Directors. “Combining technical depth and commercial acumen, Dave is a people-centered leader with a deeply analytical mind. I am confident that Dave will be a huge asset driving TripleLift into the future.”

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“TripleLift enables its customers to make the most of every impression with the level of precision, scale and creativity required to elevate brands in an increasingly crowded and noisy digital environment,” said Rod Aliabadi, Managing Director at Vista Equity Partners. “Dave’s outcome-driven approach and extensive experience working at the intersection of marketing, advertising and technology make him the ideal leader to guide TripleLift into this exciting next chapter of growth and opportunity.”

Helmreich’s appointment comes following a year of rapid growth for TripleLift. In May 2024, TripleLift unveiled Adaptive Commerce Solutions, a new suite of products tailored for retail and commerce buyers. This suite was introduced as TripleLift became the first Supply-Side Platform (SSP) to support the Amazon Ads Native Responsive eCommerce (REC) format on third-party supply. TripleLift’s developments with Amazon further expanded last week with the announcement that the company was selected as an early beta participant for Amazon Ads’ new traffic signal sharing and shaping tool, Dynamic Traffic Engine.