Former HudsonMX cofounder and CRO will propel adoption of DSP-agnostic solution

AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, announced the appointment of Will Batson as Head of Growth. This strategic hire underscores AdLib’s commitment to accelerating its market presence and driving the adoption of its powerful omni-channel platform.

Most recently Batson served as cofounder and CRO of Hudson MX, where he was instrumental in scaling the company to 300 employees, managing over $25 billion in media throughout, securing $150 million in investment. His exceptional ability to drive transformational growth in the AdTech sector will be critical in furthering AdLib’s ambitious expansion plans.

In his role as Head of Growth at AdLib, Batson will focus on expanding the company’s client base and refining its go-to-market strategies, advancing AdLib’s mission to help advertisers maximize their advertising results, streamline operations, and stay ahead in the rapidly evolving digital advertising landscape.

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“We’re delighted to have Will join us in our quest to make programmatic more accessible, more efficient, and more effective,” said Mike Hauptman, CEO of AdLib. “His proven leadership and deep industry knowledge will be invaluable as we scale our platform and bring our DSP-agnostic approach to more advertisers globally.”

The AdLib platform simplifies and automates cross-channel media buying, operating with a lean, scalable model that allows marketers to launch campaigns across multiple channels and DSPs in minutes. With unified campaign management and reporting and real-time optimization and dynamic budget allocation, AdLib is poised for significant growth under Batson’s leadership.

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“AdLib is giving the industry what it urgently needs: the flexibility to work across multiple DSPs to maximize outcomes, reach diverse audiences, and adapt to changing market conditions,” said Will Batson. “I’m excited to join the talented team here as it continues to pave the way in simplifying programmatic advertising. I look forward to contributing to AdLib’s growth and helping our clients achieve unprecedented success in their digital advertising efforts.”

AdLib clients typically see a 40% reduction in campaign setup time and a 25% improvement in overall advertising ROI within the first six months of implementation.