Brightcove, the world’s most trusted intelligent video engagement platform company, introduced its latest update in OTT (over-the-top) services with its newly enhanced Brightcove OTT solution. Through a collaboration with Applicaster, a no-code SaaS platform, Brightcove’s new OTT capabilities make it easier and more affordable for media companies, streamers, sports leagues, and brands to monetize their content, build subscriber and viewer audiences, and scale their business.

The revamped Brightcove OTT solution provides differentiated, ‘grow with you’ flexible app experiences, making it an ideal choice for OTT services of any size to launch quickly. With an accelerated design, onboarding, and launch process, Brightcove OTT ensures one of the fastest time-to-revenue processes for streamers. Additionally, the new OTT solution offers a new price structure at a 40% lower entry point while delivering more efficient stream delivery and streaming operations.

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A significant enhancement in this release is the deep integration with Applicaster, which brings a world-class front-end app experience to Brightcove’s platform. Alongside existing integrations with various partners available via the Brightcove Marketplace, this collaboration ensures OTT providers can build, optimize, and operate modern, visually appealing mobile, TV, and web apps for their subscribers. It also allows for extra flexibility so media companies can adapt the services they use based on need as their platform grows without having to revamp the streaming infrastructure or re-transcode content.

Brightcove OTT features universal playback with quality-optimized streaming delivery on any platform, content security with DRM support, and integrated audience engagement, ad performance, and QOE insights. It supports server-side design updates that can change app experiences in seconds and flexible monetization options, including ad-supported subscription tiers and seamless server-side ad insertion (SSAI).

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Brightcove’s comprehensive OTT offering combines all the crucial components needed to provide a robust service for media companies that supports full monetization and offers significant cost savings over traditional OTT services.