New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, announced the release of “Best Practices Guide to CTV Advertising,” a comprehensive resource designed to help marketers effectively navigate the evolving Connected TV landscape. This timely guide addresses the transformational shift from traditional linear TV to streaming platforms, creating new opportunities for brands of all sizes.

With CTV spending projected to hit $33.35 billion this year, marketers who understand how to leverage this channel effectively will have a significant competitive advantage. The eBook provides the foundational knowledge and tactical recommendations to create impactful, efficient, and measurable CTV campaigns.

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“Nearly all US households now subscribe to streaming services, with more than half subscribing to four different platforms. In this diverse digital environment, brands have an unprecedented opportunity to connect with consumers through data-driven, cost-efficient TV advertising,” said Lindsey Wilkes, SVP, Business Development, and head of the Emerging Channels Council at Orange 142. “Our guide bridges the knowledge gap for marketers who recognize CTV’s potential but require clear strategic direction to maximize its impact.”

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Unlocking the Power of Connected TV

With its new eBook, Orange 142’s Emerging Channels Council provides marketers with a practical approach to CTV advertising, providing clear guidance on implementation, measurement, and optimization. The guide enables brands to leverage CTV effectively regardless of their previous experience with the medium and breaks down complex concepts into actionable insights, including:

• The CTV Opportunity and Market Growth
• Benefits and Challenges of CTV
• Emerging Technologies and Trends in CTV Advertising
• Data and Privacy Considerations
• Measurement and Attribution Models for Effective Campaign Evaluation