CQL, the Unified Commerce Agency and a Shopify Platinum Partner, announced the launch of continuously updated customer profiles maintained in Bloomreach, supporting more consistent and informed experiences across channels.
“The customer experience should be personalized across every touchpoint, even as they move from online to in-store. By connecting in-store and digital customer data, POS360° helps retailers better activate their first-party data to deliver exactly that.”
While many POS integrations focus primarily on transaction data, POS360° works with Shopify POS to capture and activate a broader range of in-store interactions. In-store activity, including visits and purchases, is synchronized with Bloomreach’s Loomi AI to inform digital personalization, while key digital insights – such as abandoned carts, customer attributes, and subscription status – can be made available through Shopify POS, allowing store associates to reference up-to-date customer context during in-store interactions.
“Retailers need practical ways to connect in-store experiences with their digital personalization strategies,” said Mike Riess, Vice President of Unified Commerce at CQL. “POS360° works with Shopify POS to help bridge that gap, giving brands a unified view of the customer and enabling more consistent engagement across physical and digital touchpoints.”
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POS360° supports a range of retail use cases, including pre-checkout clienteling for high-consideration purchases, store visit tracking for targeted digital engagement, coordinated in-store and online promotions, and customer opt-in collection at the point of sale. These capabilities are particularly valuable for retailers seeking to deliver more connected experiences across ecommerce and physical locations.
“The customer experience should be personalized across every touchpoint – even as they move from online to in-store. By connecting in-store behavior with digital customer data, POS360° helps retailers better activate their first-party data to deliver exactly that,” said Rachel Fefer, Global VP Strategic ISVs and AMER Partnerships at Bloomreach. “This integration enables more relevant and consistent experiences, while keeping operational complexity low for store teams. We’re excited to give businesses a 360° view of every shopper so they can create tailored journeys that transcend channels.”
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POS360° is built on an event-based data architecture developed by CQL, enabling two-way data flow between Shopify POS and Bloomreach. In-store interactions are captured and reflected in the Bloomreach customer profiles used to personalize digital experiences, while relevant online behavior can be made available within Shopify POS to support store associates with the information needed to engage in more informed in-store conversations. This approach allows retailers to enhance their POS workflows without disrupting store operations or replacing core systems.
With the launch of POS360°, CQL continues to expand its unified commerce offering, helping retailers integrate Shopify POS with other platforms through thoughtful integrations that connect customer data, technology platforms, and real-world operations.
