KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic advertising solutions, announced partnering with a performance-driven legal marketing firm to conduct a nationwide campaign designed to connect high-intent individuals with law firms across the U.S. The primary objective was to generate a robust pipeline of qualified leads that convert into signed legal retainers, while maintaining strong cost efficiency and scalable performance.

Utilizing KNOREX’s unified AI-powered XPO platform resulted in reduced cost per acquisition (CPA) by 29% in a nationwide consumer litigation campaign, lowering CPA to $354 from the partner’s historical $500 blended benchmark in comparable cases.

Unlike traditional digital campaigns that optimize for clicks or form submissions, the initiative optimized exclusively for verified signed legal retainers—the ultimate revenue-generating event in litigation marketing. Following performance validation, the legal marketing partner expanded campaign budgets to scale the program nationally.

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Delivering Measurable Efficiency in a High-CPA Vertical

High-stakes consumer litigation represents one of the most challenging segments in digital advertising. Audience pools are narrow, competition for qualified claimants is intense, and return on investment can only be confirmed after a lead is qualified and signs a formal legal retainer.

The partner’s historical blended CPA of $500 reflected the economic threshold required to sustain viable campaign performance. By reducing CPA to $354, KNOREX materially improved acquisition efficiency in a market where margins are tightly tied to case eligibility and retainer values.

AI Optimization Built Around Revenue Outcomes

KNOREX deployed its omni-channel, AI-powered XPO platform across search, social, and display channels, leveraging several core capabilities:

• Retainer-Based Performance Measurement: Optimization tied strictly to verified signed retainers rather than proxy digital signals
• Closed-Loop Feedback Engine: Daily retainer data fed back into the XPO platform to continuously refine targeting and bidding
• Advanced Audience Segmentation: Behavioral targeting of highly specific claimant profiles and related influencers
• Unified Cross-Channel Execution: Centralized management across multiple digital channels without increasing operational complexity

By anchoring optimization to confirmed legal outcomes, KNOREX aligned advertising spend directly with measurable business results rather than surface-level engagement metrics.

“This campaign demonstrates that AI-driven programmatic execution can optimize for real legal business outcomes in highly competitive acquisition environments,” said Justin Tan, Vice President of KNOREX. “By building a unified feedback loop around signed retainers, we established a scalable growth model for complex litigation marketing.”

Validation of Scalable AI-Driven Economics

The nationwide campaign was designed to validate performance in a sensitive, high-CPA acquisition environment. The resulting efficiency gains and subsequent budget expansion reinforce the scalability of the XPO platform in regulated, performance-sensitive industries where traditional digital advertising approaches often struggle to deliver predictable economics.

As advertisers increasingly prioritize measurable financial outcomes over digital engagement metrics, KNOREX continues to demonstrate its ability to improve unit economics through unified AI-powered optimization.