New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior — supporting cross-sell analysis, loyalty insights, and smarter growth strategies.
Seek, the builder of Insight Cloud, announced a strategic collaboration with NielsenIQ, a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights.
For many brands, understanding consumer behavior has meant relying on surveys and focus groups. Now, with NIQ apps on Insight Cloud, CPG teams & leaders can tap directly into real-world purchase-based insights at scale and translate them into repeatable, actionable strategies more quickly. By combining NIQ’s Full View™ of the consumer—integrating consumer panel, retail measurement, and omnichannel data—with enhanced, intuitive experiences through Insight Cloud, the collaboration empowers teams to uncover new opportunities for growth, loyalty, and smarter media and product strategies faster than ever before.
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“NIQ has long delivered high-quality, trusted consumer insights at scale. Through our collaboration with Seek, we’re building on that foundation to make those insights even more accessible and faster to activate—bringing intuitive, easy-to-digest modules, seamless integration of multiple data sets, and privacy-first clean room analytics together with the power of our Expanded Omnishopper panel,” said Jim Presley, SVP and General Manager, US Consumer at NIQ.
Now available on Insight Cloud, NIQ’s first four apps turn NIQ’s Expanded Omnishopper panel into instant, practical, and easy-to-use insights designed for CPG growth teams:
- Market Basket Analysis
See which products shoppers purchase together and turn insights into cross-sell revenue. - Point of Entry Analysis
Identify the first product that brings customers to your brand, helping you optimize acquisition and build loyalty from day one. - Trip Missions
Segment consumers by trip size and uncover deeper patterns in purchasing behavior to power more targeted marketing strategies. - Trip Cycles
Analyze sales and engagement trends by day of week and daypart, giving you the granular insights needed to optimize operations and drive growth.
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“We’ve always believed in turning data into clarity and action instantly,” said Erik Mitchell, CEO at Seek. “Our collaboration with NIQ continues to lead a transformation in the way that brands want to discover and leverage insights from leading providers— giving CPG brands faster access to shopper insights in a seamless, intuitive, and actionable way. With Insight Cloud, teams can move from question to answer in minutes, not months, and use those insights designed to drive real business action.”
Together, Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace. To that end, CPG brands licensing NIQ’s point-of-sale, Retail Measurement Services (“RMS”) data can share their RMS feeds with Insight Cloud for select applications. Leveraging the power of NIQ’s data and the ease of Insight Cloud, CPG brands can now access critical shopper insights without the complexity of traditional analytics investments.
