Treasure AI’s Intelligent Customer Data Platform unifies customer data, powers AI agents, and activates personalized engagement at scale for consumer brands and enterprises.
Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, has been named a Leader in both the IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users1, and IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2B Users2.
“Being named a Leader in both IDC MarketScape assessments is validation of what we have always believed — that AI without trusted data is just noise,” said Rafa Flores, Chief Product and Growth Officer at Treasure AI.
The IDC MarketScape reports evaluated Treasure AI along with other vendors for their ability to unify customer data, address identity resolution challenges, and activate AI-driven engagement across both consumer and business markets.
We believe Treasure AI’s recognition in both evaluations is anchored by the company’s Treasure Data Intelligent Customer Data Platform (TD ICDP). The platform integrates first-party, anonymous, and off-platform data into identity-resolved profiles that serve as the foundation for AI agents to reason and act across marketing, sales, and service workflows.
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In the B2C evaluation, the IDC MarketScape highlighted Treasure AI’s hybrid deployment model, AI agent-based workflow automation, shared customer model, and contextual real-time orchestration as strengths. In the B2B evaluation, the IDC MarketScape recognized Treasure AI strengths in account-centric data model, predictive scoring and artificial intelligence.
“AI is forcing enterprises to rethink customer data platforms not just as systems of record, but as the orchestration layer where AI agents interpret customer context and activate coordinated decisions across marketing, sales, and service engagements,” said Tapan Patel, Research Director, Customer Data and Analytics at IDC. “Treasure AI’s combination of the Intelligent CDP and AI Agent Foundry reflects a deliberate move toward AI-native customer operations, where the same governed context can drive automation across both B2C and B2B use cases.”
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“Being named a Leader in both IDC MarketScape assessments is validation of what we have always believed — that AI without trusted data is just noise,” said Rafa Flores, Chief Product and Growth Officer at Treasure AI. “Every CMO and CDO we talk to is sitting on a wealth of customer data and still guessing. We built Treasure AI to close that gap permanently — with an intelligent data foundation, AI agents that act on it in real time, and a workspace that keeps the human in the loop at every step. This is not AI for the sake of AI. This is AI that secures your financial targets, earns your customers’ trust, and gets your team home on time.”
Treasure AI introduced Treasure AI Studio in April 2026, the conversational AI workspace for Treasure AI’s agentic experience platform that eliminates the constraints of legacy marketing clouds and fragmented SaaS stacks. Available across web, mobile, desktop, and command-line, Treasure AI Studio puts the full power of the intelligent CDP into one conversational workspace so teams can stop managing tools and start driving outcomes.
To make it easy to experience Treasure AI Studio, Treasure AI launched a free, always-on version of the platform in June 2026. Anyone can sign up for free and get immediate access to try the agentic experience platform with curated sample data, or by uploading their own. Users can identify audiences, analyze data, plan email campaigns, map customer journeys, and more.
