Unlimited Images and Unlimited Plus combine curated collections within Shutterstock’s world-class content library with AI-powered creative capabilities

Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the global availability of its Unlimited downloads subscription. Previously only available in beta to select users, customers worldwide can now choose between two subscription plans: Unlimited Images, which includes a curated collection of more than 83 million premium images, and Unlimited Plus, which expands that collection to more than 100 million premium creative assets, including video, music and sound effects. Both plans combine curated Shutterstock content with AI-powered creative capabilities.

As marketers, designers and content creators increasingly blend licensed creative assets with generative AI in their everyday workflows, having an always-on source of high-quality creative content as a starting point helps teams move from concept to creation more efficiently. Unlimited gives customers the flexibility to move from inspiration to licensed content to AI-assisted creation without switching between multiple tools or managing monthly download limits. The result is a more seamless creative experience that makes it easier to explore ideas, iterate more freely and produce high-quality work while keeping human creativity at the center of the creative process.

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“Today’s creators need more than access to content. They need the flexibility to experiment, iterate and produce work at the speed modern marketing demands,” said Paul Teall, Vice President, Marketplace Strategy at Shutterstock. “Unlimited brings together trusted premium creative content and AI-powered tools in a way that helps customers bring ideas to life faster while maintaining the quality, trust and creative control they expect from Shutterstock.”

The Unlimited downloads subscription is designed for marketers, freelancers, designers, influencers and other professionals producing commercial content at scale for themselves, clients and employers. From social media campaigns and digital marketing to presentations, websites and client work, the Unlimited downloads subscription gives customers the flexibility to choose the subscription that best meets their creative asset needs.

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Across both plans, subscribers receive:

• Unlimited downloads from curated collections of Shutterstock’s premium licensed content, subject to Shutterstock’s Fair Usage Policy
• Monthly AI generation credits
• Access to leading AI models from OpenAI, Google, Runway and more
• Commercial licensing backed by Shutterstock’s trusted content ecosystem

By combining one of the world’s largest and most diverse collections of commercially licensable creative content with access to leading AI models, Shutterstock is uniquely positioned to help customers start with trusted creative content and extend their creativity with AI-powered creation in a single subscription experience. The global availability of the Unlimited downloads subscription reflects the company’s continued focus on delivering flexible creative solutions that help customers never start from scratch.