G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter

Centro, a provider of enterprise-class software for digital advertising, announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Centro’s DSP, Basis, received the highest G2 Score based off user satisfaction ratings in areas such as ‘Quality of Support,’ ‘Ease of Doing Business With,’ ‘Ease of Use,’ and more.

Digital advertisers have a challenging task evaluating the right programmatic platform for their business. Many software providers offer the same features and functionality. Even a narrowed short-list of DSP choices is difficult to differentiate. By focusing on user voices, the G2 Crowd Grid report for DSPs helps clarify the factors that are most useful to media professionals and leaders operating the software. G2 Crowd rates products and vendors based on user reviews (collected through February 28, 2018) as well as data aggregated from online sources and social networks. The insights can be used to select the best DSP for various types of businesses and to find peers with similar experiences.

“Centro’s Basis has consistently been identified by users as a Leader in our Demand Side Platform (DSP) Grid. In 2018, Centro has continued its product innovation, as illustrated by its growing market presence and high levels of customer satisfaction,” said Mitch Lieberman, director of research, G2 Crowd. “Basis maintains satisfaction ratings that exceeds the category average, with the majority of users rating it four out of five stars or better overall.”

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The G2 Crowd report shows that:

• 98% of Basis users rated it 4 or 5 stars
• 90% of Basis users would likely recommend it
• Basis’ ‘Quality of Support’ received a 95% rating, with all DSPs averaging 85% for this category
• Basis’ ‘Ease of Doing Business With’ received a 94% rating, with all DSPs averaging 84% for this category
• Users identified ‘Targeting,’ ‘Frequency Capping,’ and ‘Geo-Targeting’ as its highest-rated features

Basis’ DSP offers advanced programmatic advertising features, including omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. Centro built it as the nucleus for its platform that converges the major aspects of digital media into one business ecosystem. It is a SaaS solution designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.

“G2 Crowd has built the leading user-driven guide for technology in the industry to give advertisers unbiased evaluation of the vendors in digital media,” said Katie Risch, EVP of customer experience, Centro. “Having emerged as the highest-rated DSP on G2 Crowd for two consecutive quarters illustrates our commitment to creating a positive experience for our customers whether they interact with our technology or our people.”