Mapp Digital Reaps Benefit of Combining the World of Ad-Tech and Online Customer Acquisition

Mapp Digital Reports Record Q1 in New Customer Growth Pegged on the Company’s Best-In-Class Marketing Software Cloud Makes Significant Strides in the Industry That Increased Customer Sales by 51%

Mapp Digital, a global marketing software technology provider, has announced significant growth in its sales for Q1 of 2018 – up by 51% from the previous year’s quarter. The success factor — the capability Mapp offers to customers by consistently answering the question of how to combine the world of ad-tech and online customer acquisition, with sophisticated automation tools built to engage new and existing customers. Because of this, Mapp subscription revenue continues to grow. Mapp Acquire, with its marketer-friendly Data Management Platform (DMP), showed strong adoption with leading businesses across the global markets served by Mapp.

Mapp Cloud, introduced to the market in the first quarter, ensures marketers can leverage all their data sources to understand customer behavior at an unprecedented level. 

Using Mapp Digital, marketers can also orchestrate customer engagement across digital channels such as email, mobile, social and web. Nearly a dozen new customers from across retail, consumer packaged goods, digital agencies, and publishing industries selected Mapp Acquire with its DMP to drive their customer acquisition, along with Mapp Engage for its leading email solutions.

At the time of this announcement, Jordi Desquens, Head of Strategy and Digital Channels at the Barcelona Metro Transportation System, TMB, said, “What caught our attention most was the flexibility offered by Mapp when adapting to the needs of our digital marketing strategy. We are satisfied with the service, the closeness, and professionalism of the team, as well as the training and support, received during the implementation of the solution.”

The rapid growth for Mapp is strongly correlated with its dedication to customer success. In the past quarter, Mapp Cloud was adopted by new customers including Telenor, the leading telecommunications provider serving Sweden, the Nordics, Central and Eastern Europe and Asia with over 200 million customers. Mapp Cloud was also adopted by the Red Cross of Spain, Cruz Roja, which serves to alleviate the impact of disasters and crises on the most vulnerable people across Spain.

Steve Warren, CEO of Mapp Digital, said, “Our customers are what make the difference at Mapp. We aren’t like the giant corporate marketing clouds, where you are a number without a face. At Mapp, we redefine marketing for companies wanting to unsilo their marketing and data to drive efficient customer acquisition and engagement. I couldn’t be more proud of our team for their continued focus on our customer’s success.”

Currently, Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its acquisition, engagement, and intelligence solutions. Mapp technology is used by over 3,000 companies globally to solve for the inefficiencies of marketing, identify new value and opportunities, and take action to create more customer value.