Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales

N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017.

Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history. The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.

Using Monetate’s segmentation and personalization tool, N Brown can now change the look and feel of the Taggstar messages, their style, the text and the color, according to different customer groups. New customers and returning customers, male or female shoppers, and customers buying a one-off item, for example, will see different social proof messages. These optimized messages are proven, through A/B testing, to increase engagement and sales and to reduce basket abandonment.

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During a three-month trial, N Brown tracked additional revenue of c.£2 million ($2.6 million) using Taggstar alone, with Simply Be conversion rates rising by up to 2.7%.

Paul Hackett, UX Testing & Optimization Manager at N Brown Group said, “It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments. Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12% to Simply Be new visitor conversion rates.”

Taggstar and N Brown have already received eCommerce award short-listings in the last year from Drapers, and Retail Systems and was the silver medal winner at the Tech.Awards 2017 by Retail Week for its work with N Brown. Monetate is a Top-Rated Personalization tool by Internet Retailer and TrustRadius for several years running.

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