Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

By MTS Staff Writer On Sep 12, 2018

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform

Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform. With Evergage Gears, companies can quickly and easily integrate Evergage with other systems, add functionality to extend the platform’s power and core capabilities, and take advantage of templates and custom reports to simplify campaign creation and data analysis tasks.

Evergage is unveiling this new framework at its fifth annual Personalization Summit, the premier event for personalization taking place this week in Boston, featuring speakers from Carhartt, Citrix, Dell, The Boston Consulting Group and more.

Also Read: CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

Reflecting Evergage’s rapid growth, the framework comes as Evergage “is increasingly being used by its clients as the central data hub for visitor and customer intelligence to drive 1-to-1 digital experiences,” according to 451 Research. As the leading personalization and customer data platform (CDP), Evergage powers in-the-moment personalization for billions of people worldwide. Creating and drawing from a single, unified profile for each customer, visitor and account, Evergage delivers maximally relevant, individualized experiences across websites, email, web and mobile apps, and onsite search – faster than the blink of an eye.

Evergage Gears builds on the partnerships and integrations Evergage already supports with some of the world’s most recognizable brands, empowering developers to leverage the platform’s data and connectivity to create next-generation personalization functionality and business-specific experiences, and use machine learning in new ways. The new framework leverages the platform’s robust APIs, webhooks and orchestration capabilities that have been built to support the most sophisticated enterprise business requirements. Evergage Gears also expands on the acclaimed features and capabilities of the Evergage platform – including individual and account-level profiles; deep behavioral data; contextual understanding of customers’ businesses; real-time decisioning and experience delivery; and machine learning-driven insights and personalization delivered natively across web, email and mobile touchpoints, and through integration into ad-tech, social, contact center and in-branch/in-store channels.

Also Read: Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

“Evergage has become a critical personalization and customer data platform for Citrix – collecting and processing important user activity data that is passed to a complementary analytics solution,” said Dennis White, web business analyst at Citrix. “We are excited about Evergage Gears simplifying the process of integrating data with this system and others, and providing useful add-on functionality, templates and reports that will plug in easily to the platform and enhance the value of our investment.”

With Evergage Gears, customers and partners benefit from:

Connectors – Accessing and building connectors that pass data to and from external systems using a variety of integration options.
Extensions – Accessing and adding to a library of pre-built extensions and plug-ins that add specific functions to websites, emails or mobile apps.
Campaign Templates – Incorporating pre-built snippets of code that can be customized and deployed into a personalization campaign.
Custom Reports – Taking advantage of a library of reports designed to view and interpret Evergage-produced data for business intelligence purposes.

Also Read: Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

The creation of Evergage Gears comes on the heels of other recent news for Evergage: Evergage was named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines.” The company won “Best E-Commerce Solution” in the SIIA CODiE Awards for the second year in a row and doubled fiscal year revenues for three years straight. Evergage works with hundreds of companies across the world – including Citrix, Lenovo, Publishers Clearing House, Newegg Flash, Rue La La, Walmart Mexico and many more.

“Fueled by our rapid growth and customers’ business imperatives, Evergage now occupies an important role as the heart of many companies’ customer intelligence and experience decisioning and delivery operations,” said Evergage CEO and Co-Founder Karl Wirth. “As our customers and partners realize profound results from their personalization efforts, there’s an opportunity for them to do even more – in a customized, scalable way that makes sense for their business. We’re thrilled to unveil the next stage in the strategic evolution of our platform architecture – opening up Evergage with Evergage Gears to help companies accelerate to the 1-to-1 world, in exactly the way they want, for their specific business objectives.”