While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action
Evergage, The 1-to-1 Platform company, announced it has been named “Best Customer Data Platform” in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies.
More than 2,000 nominations were received from organizations all over the world. Judges – including journalists, analysts and senior technology executives – evaluated companies’ success and innovation in breaking through the crowded martech market.
This award comes at a time when interest in the customer data platform (CDP) category is at a high. According to Gartner, Inc.’s newly released “Hype Cycle for Digital Marketing and Advertising, 2018,” “Marketer interest in CDPs skyrocketed in 2017 as inquiry volume on the topic increased fourfold.” The report continues: “As marketers place increasing value on customer data modeling and personalization initiatives, the challenge to unify and manage customer data is more pressing than ever. The CDP promises to provide the connective tissue between and among tools in the marketer’s stack, and help marketers harness and activate their first-party data.”
Evergage CMO Andy Zimmerman said: “The ‘Best CDP’ honor from the MarTech Breakthrough Awards affirms Evergage’s market vision, highlights our category leadership and underscores the tremendous results our customers have achieved. Companies today have enormous volumes of customer and prospect data, and Evergage is committed to helping them make the most of it – in a way that best serves those customers. Evergage aggregates and synthesizes important customer information, making it actionable in real time for 1-to-1 personalization to improve loyalty, engagement and conversions.”
While many customer data platforms bring together customer data to serve just as a system of record, Evergage was recognized for also being a system of action. Capturing and interpreting in-depth behavioral data – and combining it with customer information from other systems (e.g., CRM, marketing automation platforms, point-of-sale systems, etc.) – Evergage powers in-the-moment personalization for more than 3 billion people worldwide. Creating and drawing from a single, unified profile for each customer, visitor and account, Evergage delivers maximally relevant, individualized experiences across websites, email, web and mobile apps, and onsite search – faster than the blink of an eye.